Friday Mar 27, 2026
Friday Mar 27, 2026
Thursday, 26 March 2026 00:04 - - {{hitsCtrl.values.hits}}
Wilson is expanding its footprint in Asia with its official entry into Sri Lanka, bringing its legacy of performance, innovation, and sporting culture to a new generation of athletes on the island.
Best known for its deep roots in tennis and its presence across some of the world’s biggest sporting stages, Wilson’s arrival marks a significant moment for Sri Lanka’s evolving sports landscape and growing appetite for premium international sports brands.
The brand will celebrate its official launch in Sri Lanka today (26) at One Galle Face, Colombo, with two special sessions from 9 a.m. to 11 a.m. and 4 p.m. to 6 p.m. The launch precedes the official store opening and will introduce invited guests to the world of Wilson through a curated brand experience.
Anchored in its global leadership in racquet sports, Wilson’s Sri Lankan offering will span tennis, padel, pickleball and basketball, tennis will take centre court as the lead category at launch, reflecting the brand’s global heritage and long-standing connection to the sport.
Wilson’s official entry into Sri Lanka is enabled through a partnership with Trident Distributors, with Yasser Farook leading the brand’s local market development.
The launch represents a major step in making Wilson’s globally trusted range of sporting equipment, apparel, and accessories more accessible to Sri Lankan athletes, enthusiasts, and the wider sporting community.
Farook said: “Sport has the power to inspire, motivate, elevate and unite communities. Bringing Wilson to Sri Lanka is about more than opening a store – it is about inviting athletes of all ages and levels to dream bigger, play harder, and push their limits. We are excited to be part of Sri Lanka’s growing sports journey and to help fuel the passion of the next generation of players.”
Wilson Regional Brand Head Desiree Huang said: “Sri Lanka represents an important step in Wilson’s continued expansion across Asia and emerging sports markets. For the first time, we are introducing a full-category, 360° brand experience — spanning equipment, footwear, and apparel across racquet sports and basketball. Our presence at One Galle Face is designed not just as a retail space, but as a branded destination that delivers a consistent and elevated Wilson experience. We look forward to building a deeper connection with Sri Lanka’s growing community of athletes as racquet sports continue to gain momentum in the market”.
The launch event at One Galle Face will bring together media, athletes, creators, partners, and members of the sports community for a first look at the brand’s presence in Sri Lanka. Guests will experience product showcases, immersive brand moments, store reveal elements, and sport-led touchpoints designed to reflect Wilson’s performance DNA and cultural relevance.
As interest continues to grow across racquet sports in Sri Lanka, particularly in tennis, padel, and pickleball, Wilson’s arrival signals more than just a retail launch. It marks the entry of a global sporting brand with the credibility, heritage, and ambition to become part of the country’s sporting journey.
