Dialog secures exclusive ICC Media Rights for Sri Lanka (2026–2028)

Dialog Axiata Vice President/Head of Media and Home Business Pubudu Aluthgedara (left) with ICC CEO Sanjog Gupta

From left: Dialog Axiata Senior Product Manager Yamith Anuradha, Vice President/Head of Media and Home Business Pubudu Aluthgedara, Group COO Lim Li San, Supreme Global Holdings Chairman R.M. Manivannan, Group CEO Thambithurai Lokeshwaran, and TV Supreme Chief Business Officer Satish Iyer

Dialog Television announced that it has secured the exclusive media rights in Sri Lanka for all International Cricket Council (ICC) events from 2026 to 2028, alongside a free-to-air broadcast collaboration with TV Supreme. 

This landmark agreement positions Dialog Television as the official Pay-TV broadcaster of ICC events in Sri Lanka, covering all major tournaments across Men’s, Women’s, and Under-19 formats. The rights include the ICC Cricket World Cups and T20 World Cups for both Men and Women, the ICC World Test Championship Final, and other ICC-sanctioned international events during the 2026–2028 period.

Dialog Television also holds the exclusive OTT and mobile streaming rights for ICC events in Sri Lanka, enabling fans to follow the action across smartphones, tablets, and connected devices. Supported by Dialog’s high-speed mobile network and expanding 5G capabilities, this ensures a smooth, high-quality viewing experience, allowing fans to enjoy ICC matches seamlessly via the Dialog ViU+ app, wherever they choose to watch.

Complementing its Pay-TV coverage, Dialog Television has partnered with TV Supreme as the official free-to-air (FTA) broadcast partner in Sri Lanka, ensuring nationwide access to ICC events. TV Supreme is a fast-growing free-to-air television network with an established presence in cricket broadcasting.

ICC CEO Sanjog Gupta said: “The ICC’s endeavour is to grow the game and is committed to widening the on-screen access fans have to the sport’s pinnacle events. This new partnership between Dialog Television and TV Supreme represents a significant step towards that goal, taking the game to the widest possible audience across Sri Lanka. With Sri Lanka co-hosting ICC Men’s T20 World Cup this year and the ICC Women’s Champions Trophy next year, we hope that the expanded visibility will exponentially galvanize passion for the sport and inspire a new generation of cricket fans.”

Dialog Axiata Director/Group CEO Supun Weerasinghe said: “Cricket holds a special place in Sri Lanka, bringing families and communities together and creating moments that are shared across generations. Securing the exclusive ICC media rights from 2026 to 2028 reflects Dialog Television’s long-term commitment to shaping how Sri Lankans experience the world’s biggest sporting moments. Together with TV Supreme, our free-to-air broadcast partner, we are building an inclusive viewing experience that ensures global cricket is accessible to fans across the island.”

Supreme Global Holdings CEO Thambithurai Lokeshwaran said: “Cricket sits at the heart of our long-term vision and commitment to universal access. Our consistent delivery of premium cricket content—across domestic competitions and the world’s leading international events—has earned the trust of audiences, partners, and rights holders. Partnering with Dialog as the free-to-air broadcaster for ICC events reflects our shared purpose. We look forward to bringing the ICC World Cups of 2026, 2027, and 2028 to every Sri Lankan household, strengthening inclusion, connection, and national progress through sport.”

This milestone further strengthens Dialog Television’s sports broadcasting portfolio and reinforces its position as Sri Lanka’s leading platform for global cricket content. By securing exclusive ICC media rights for the 2026–2028 period, Dialog Television continues to expand the way international cricket is brought to Sri Lankan audiences.