Abans and Skechers champion emerging sports with Grand Slam Pickleball sponsorship

Monday, 30 June 2025 00:13 - - {{hitsCtrl.values.hits}}

As a company committed to community and social engagement, Abans, the official distributor and retailer for Skechers in Sri Lanka, has taken a significant step to uplift the country’s emerging sporting scene by sponsoring the Skechers Pickleball Grand Slam Tournament, a landmark event that showcases the growing popularity of pickleball in Sri Lanka.

Operating through two Skechers Concept Stores at Colombo City Centre and Racecourse Mall, as well as select Abans Elite showrooms in Colombo and Kandy, Abans has consistently introduced global brands to the local market, bringing the best available on a global scale to Sri Lanka. Going beyond just retail, Abans has leveraged Skechers to support grassroots-level sports development.

Pickleball, a fast-paced and accessible racquet sport combining elements of tennis, badminton, and table tennis, had seen explosive growth in Sri Lanka, particularly among the youth within the past year. Easy accessibility and low barriers to entry have made it a favourite among families, friends, and even professional athletes looking for cross-training opportunities.

Recognising the sport’s potential, Skechers partnered with the Pipinya Pickleball Community to become the title sponsor of the Skechers Pickleball Grand Slam Tournament, held from 30 May till 1 June at the Pipinya Pickleball Courts located in Moratuwa. The tournament saw 100 players competing across six categories, including Men’s, Women’s, Mixed Doubles, and Over-40s.

Globally, Skechers has made notable strides in promoting pickleball, partnering with internationally acclaimed players such as Tyson McGuffin and Catherine Parenteau. By extending that same level of support to Sri Lanka’s rising pickleball scene, Skechers plays a crucial role in aligning local initiatives with global sports trends.

This initiative by Skechers and Abans not only provided a platform for budding athletes to showcase their talent but also highlighted the potential of community-led sports events in uniting diverse age groups and skill levels.

This sponsorship underscores the commitment of Abans to empowering communities through sport and solidifies Skechers’ reputation as a brand that stands for movement, performance, and inclusivity that align with the spirit of pickleball.

As Sri Lanka continues to embrace new and exciting sports, initiatives such as this will play a pivotal role in shaping the country’s athletic future.

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