27th Investments CEO/President Anil Damani new owner of Colombo LPL franchise

The Lanka Premier League (LPL) Colombo franchise has a new owner as 27th Investments CEO/President Anil Damani enters the second season of the premier T20 tournament of the Island Nation by acquiring the Colombo-based franchise in the tournament.

Damani is CEO/President of 27th Investments, which is one of the fastest growing investment companies in the southeast of USA. The 27th investments is a leader and manages several different entities under the 27th portfolio. Some of their primary investments are in Commercial Real Estate, Restaurants and Entertainment.

Speaking about entering the LPL, Damani said: “I am absolutely ecstatic to enter the Lanka Premier League as the owner of the Colombo franchise. The Lanka Premier League showed propitious signs of enormous growth in its last season and therefore I am thrilled to have joined the tournament at this juncture. I am eagerly looking forward to developing the Colombo franchise into one of the best T20 franchises in the world.”

Welcoming the new owner, IPG CEO/Founder Anil Mohan, the official promoter of LPL, said: “It’s a great honour for me to welcome the CEO/President of 27th Investments Anil Damani as the owner of the Colombo franchise. I am sure that his love and passion for the game of cricket will only boost the Lanka Premier League and increase the fan following of the Colombo franchise.”

Rario Co-Founder/CEO Ankit Wadhwa said on the LPL partnership: “Rario is committed towards breaking the mould and ushering in a new era of cricket fandom through digital collectibles. Thus, it gives us immense pride to partner with such a pioneering league. The Lanka Premier League features an exciting crop of young talent that is sure to yield some unforgettable on-field action. We look forward to immortalising these moments as digital collectibles for fans across the world.”

The inaugural edition of the LPL which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota from 26 November till 16 December 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $ 54.5m and title sponsor ‘MY11CIRCLE’ enjoyed a ROI of 9.85x. Winner of the first edition of LPL Jaffna Stallions tops the valuation chart with $ 3.98m followed by Galle Gladiators ($ 3.82m), Dambulla Viikings (now ‘Dambulla Giants’) ($ 3.54m) Colombo Kings ($ 3.44m) and Kandy Tuskers ($ 3.19m).

The LPL matches which were telecast live by Sky Sports, Sony Sports Network, Geo, PTV, and Willow TV in Sri Lanka, India, Pakistan, Bangladesh, UK, US, Canada, Ireland, and New Zealand saw 155 million people tuning in to catch live action. On social media, it achieved a reach of 218 million and LPL found 133,478 mentions as the league came alive with each and every match with some scintillating performances on the ground.

The 27th Investments was founded in 2012. It was created with a mindset of entrepreneurship and growth, and it is one of the fastest growing investment companies in the southeast of USA.