GOODRICH LANKA SECURES SIXTH CONSECUTIVE ICS AWARD FOR NVOCC CUSTOMER SERVICE EXCELLENCE

Goodrich Lanka (Pvt) Ltd has once again been recognised at the Institute of Chartered Shipbrokers (ICS) Awards 2026, securing its sixth consecutive win for excellence in NVOCC customer service. The milestone reinforces the company’s sustained leadership within Sri Lanka’s shipping and logistics sector, where consistency, reliability, and execution remain critical differentiators.

The recognition comes at a time when global logistics continues to operate under pressure, with shifting trade dynamics and persistent disruptions across key maritime corridors. Against this backdrop, Goodrich Lanka’s continued performance stands out, reflecting a steady track record of managing inbound and outbound trade flows with a strong emphasis on operational discipline, service reliability, and responsiveness to customer needs.

Over the years, the company has developed a well-established presence across major global trade lanes, particularly the Middle Eastern, Red Sea, and Far East regions, where it continues to register strong volumes and sustained growth. These corridors remain strategically significant to Sri Lanka’s import and export flows, further reinforcing the relevance of the company’s operational focus and market positioning.

Industry observers point to Goodrich Lanka’s structured execution model as a key factor behind its continued recognition at the ICS platform. Its emphasis on documentation accuracy, proactive stakeholder communication, and coordinated end-to-end cargo handling has enabled it to maintain efficiency across complex supply chains involving multiple parties and time-sensitive movements. In an environment where reliability is increasingly difficult to sustain, these operational fundamentals have become a defining strength.

Established in 2017 as a joint venture between the Sea Master Group, with over two decades of industry presence, and Goodrich Maritime, which brings more than 25 years of global expertise, Goodrich Lanka has scaled rapidly by combining local market understanding with international logistics experience. This dual foundation has supported both its operational expansion and service consistency.

Today, the company offers a fully integrated logistics portfolio spanning NVOCC operations, freight forwarding, customs clearance, transportation, and depot services. This end-to-end structure reflects the broader industry shift toward consolidated logistics solutions under a single service provider, enabling greater control, visibility, and efficiency for customers.

Further strengthening this integrated approach, Goodrich Lanka is preparing to launch a large-scale Integrated Logistics Center in Wattala, scheduled to commence operations in late May this year. The facility will consolidate depot operations, inland transport, warehousing, weighbridge services, and container conversion capabilities within one strategically located hub. The development is expected to significantly enhance operational efficiency, reduce turnaround times, and streamline service delivery through a unified logistics ecosystem.

At the same time, the company has demonstrated notable resilience amid ongoing geopolitical disruptions affecting global trade routes, particularly those linked to Middle Eastern maritime corridors. Despite the challenges posed by conflict-related conditions, Goodrich has maintained uninterrupted operations by rapidly adapting its logistics network. This includes the deployment of alternative routing structures and expanded reliance on overland trucking solutions through regional transit hubs, ensuring continuity in cargo movement to key destinations.

From an external perspective, this agility reflects a highly coordinated operational response to volatile global conditions. By leveraging established carrier relationships and multimodal transport capabilities, the company has been able to mitigate transit risks while maintaining delivery timelines with consistency. Its ability to sustain service levels under such constraints highlights both operational maturity and supply chain adaptability in a prolonged period of global uncertainty.

Commenting on the milestone, Managing Directors Mr. Taarik Booso and Mr. Anuruddha Withanarachchi jointly stated:

“Achieving this recognition for the sixth consecutive year reflects the consistency, discipline, and commitment of our team. We have always prioritized delivering dependable and efficient service to our customers, and this award reinforces our position as a trusted logistics partner. We remain focused on strengthening our capabilities and continuing this momentum in the years ahead.”

With a strong operational foundation, an expanding global footprint, and a clearly service-driven strategy, Goodrich Lanka continues to position itself as “the most versatile shipping and logistics company”, setting consistent benchmarks for performance within the industry. Its continued recognition underscores a stable and progressive trajectory in an increasingly complex global logistics landscape.