Softlogic Finance opens for biz in Negombo

Monday, 23 May 2011 00:00 -     - {{hitsCtrl.values.hits}}

With a new brand of financial product in the offing, Softlogic Finance made its latest stop-over in Negombo, opening a full-fledged branch as the company’s aggressive expansion drive moved into top gear.

In existence for over a decade as Capital Reach, the company was acquired by the giant Softlogic Group in 2010, giving it a complete overhaul. The result was immediate as Softlogic Finance recorded a remarkable transformation.

In Negombo, the company believes, it is ready to offer its customers a financial spread on the cutting-edge.

“We are very happy to be opening our newest Softlogic Finance branch in Negombo,” Softlogic Finance CEO Mayura Fernando said. “Negombo is the perfect bustling locale to enter and we are looking forward to building great relationships with the local community. We are aggressively pushing forward with our expansion plans, and are looking towards playing our part in the fast-moving financial services arena as the national economy surges forward. Our branch expansion is in fast-forward mode as we seek new locations to set-up and revamp our existing branches.

This new branch in Negombo is a further step towards spreading our reach along the west of the country and will offer the full range of our services.”

Softlogic Finance is backed by the support of its dynamic holding company, the Softlogic Group, which is one of Sri Lanka’s most diversified and fastest-growing conglomerates. The involvement of this dynamic retail group has brought a powerful dimension to Softlogic Finance that will work in tandem with the Group, ramping up its presence in the consumer lifestyle arena.

With the Group having its foundations in the IT field, the company is leveraging technology to present a competitively-priced collection of financial products and services to its customers.

“Convenience and benchmark service standards are the fundamental elements that drive us,” said Fernando. “Our product offering currently comprise of leasing, hire-purchase, fixed deposits, savings accounts, business loans and finance, personal finance and gold loans. We now have 9 branches in provincial towns around the country, and we are looking at expanding our network that will include our presence in the northern and eastern arenas,” he added.

A foothold in the financial industry adds a new facet to the group’s portfolio and the entry of the group into the financial services sector is the ideal strategic fit in offering the retail and SME customer both personal and business financial solutions through the Softlogic Finance branch network, as well as the Softlogic stores that will soon expand island-wide.