HSBC Sri Lanka was awarded the prestigious Gold award for ‘International Brand of the Year’ at the SLIM Brand Excellence awards 2010, held at the Water’s Edge on 1 October 2010.
The awards, held for the ninth successive year, featured many reputed local and international brands in the country vying for top honours in 11 categories. The event, organised by the Sri Lanka Institute of Marketing (SLIM), aimed to recognise and reward brands that best met the needs of their business, whilst showing affectivity and excellence in the marketplace.
Head of Marketing, Group Communications and Corporate Sustainability for HSBC Sri Lanka Nilantha Bastian stated: “We are honoured to be recognised with a Gold award that epitomises our strength and capability in delivering a truly world class brand experience to our customers. As the world’s local bank we are very much engaged with our customers and understand the importance of building and maintaining a strong brand presence, and hope this award will set a new benchmark in the industry.”
Awards were selected based on stringent judging criteria, raising the bar for improved excellence of all participants. Selection consisted of two stages, where performance of the brand was judged through a written submission under brand intent, brand content, brand process and brand performance. While the second round consisted of a presentation on the brand’s success stories.
HSBC’s winning entry encompassed brand building strategies for HSBC Premier, HSBCAdvance, Credit Cards, Corporate Banking and sponsorship initiatives in the spheres of sports, fashion, culinary and culture.
The judging comprised of eminent professionals from both local and multinational companies whose decisions were based on proven results and documented evidence.
SLIM Brand Excellence is today recognised as the definitive testing ground for the success of brands. It is the single and foremost forum in the country that rewards and brings to the limelight, the outstanding efforts of the best-performing brands in the country.