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Sunday Feb 22, 2026
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As Sri Lanka continues to respond to severe flooding triggered by prolonged rainfall and the effects of Cyclone Ditwah, private sector participation has become an increasingly important component of relief and recovery efforts across affected regions.
ShoreTree Holdings has begun deploying a LKR 50 million commitment to support flood-affected communities, with relief operations already underway in several impacted areas. Ongoing efforts include the distribution of essential supplies, deployment of water pumps to address waterlogging, and coordination with local partners to support communities facing displacement and infrastructure damage.
According to the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), recent flooding has affected hundreds of thousands of people across Sri Lanka, placing pressure on housing, access to clean water, food security, and healthcare services. Humanitarian agencies have noted that the impact of climate-driven weather events is increasing both the scale and frequency of recovery needs across the region.
Shoretree Holdings teams packing parcels of food relief to distribute
ShoreTree Holdings stated that its response is focused on practical, on-ground coordination, ensuring resources are deployed efficiently while supporting early-stage recovery planning in areas most vulnerable to future flooding.
“Our commitment is grounded in taking responsibility where private capital and operational capacity can make a tangible difference,” said Niro Cooke, Senior Advisor at ShoreTree Holdings. “The group’s focus is on sustained engagement, not one-off responses, supporting communities through immediate relief while remaining involved as recovery efforts progress.”
Arj Samarakoon and Niro Cooke Distributing Goods in Flood Affected Areas
The initiative is being carried out in collaboration with Plus94 Fund, with its leadership and regional teams participating in on-ground coordination and assessment activities as part of the response.
“Flood events of this scale highlight the need to rethink how recovery is approached,” said Arj Samarakoon, Head of Plus94 Fund. “Beyond emergency response, long-term resilience depends on restoring livelihoods, reinforcing local infrastructure, and improving preparedness for increasingly frequent climate-related disruptions.”
The scale of the humanitarian impact has also drawn international attention, with Independent Australia highlighting the severity of the crisis and calling for coordinated global engagement as Sri Lanka navigates one of its most challenging flood events in recent years.
