Prime Group appoints international music icon Umaria Sinhawansa as Global Brand Ambassador

Thursday, 15 May 2025 00:02 - - {{hitsCtrl.values.hits}}

Prime Group has appointed renowned Sri Lankan music icon, recording artist, and singer Umaria Sinhawansa whose career has bridged Sri Lankan artistry with global audiences as its Global Brand Ambassador.

This collaboration brings together two proudly 100% Sri Lankan icons – Prime Group and Umaria – who share a unified vision of showcasing Sri Lankan talent and excellence on the global stage. The pioneering association was formalised with the signing of a Memorandum of Understanding (MoU) at Prime Group’s head office recently.

The partnership elevates Prime Group’s strategic push to expand its presence in regional and international markets, leveraging Umaria’s global influence. The alliance also aims to celebrate Sri Lankan talent and culture, emphasising Prime Group’s philosophy of empowering local excellence. Prime Group aims to enhance accessibility and impact for customers through Umaria’s advocacy and creative vision as a music icon and recording artist that has won audiences worldwide.

Prime Group Co-Chairperson Sandamini Perera said: “Umaria embodies the spirit of Sri Lankan excellence, rooted in heritage and is globally resonant. Her appointment aligns seamlessly with Prime Group’s mission to position Sri Lanka as a hub of world-class real estate innovation. Together, we will redefine industry standards, inspire trust, and connect with international markets through a narrative that celebrates our nation’s talent and cultural richness.”

Umaria Sinhawansa, expressing her pride on the collaboration, added, “It is my great pleasure to partner with Prime Group, a deeply rooted local brand with a legacy of 30 years. Our partnership reflects a mutual vision to take Sri Lanka to the world – celebrating the capabilities and talent within while ambitiously working towards making a mark in the global arena. Having purchased my very first property from Prime nearly a decade ago – a significant personal milestone, I am immensely proud to represent Prime Group as its Global Brand Ambassador, and I look forward to sharing our journey of excellence with the world.”

The Prime Group, along with Umaria Sinhawansa, aims to celebrate the union connecting Sri Lankan legacy and global ambition to redefine excellence worldwide.

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