Athek Barata Cementhi, the last major consumer campaign implemented for 2017 by INSEE Cement, saw an overwhelming response from individual homebuilders island-wide, with Chandika Rajapaksha from Kaleliya, Meerigama, walking away with the grand prize of Rs. 1 million worth of INSEE Sanstha Cement.
The winning prize was handed over by Siam City Cement Executive Vice President and Commercial Director Jan Kunigk at a ceremony held at the INSEE Cement Colombo Warehouse recently.
A successful contractor with over 10 years of practice in the local construction industry, Rajapaksha’s win is testament to INSEE Sanstha’s standing in the market as the leading cement brand, with proven higher strength and durability compared to any other cement available locally.
“As a contractor I have been using INSEE Sanstha for over 11 years now,” commented Rajapaksha during the event. “The higher strength, freshness, quality and workability of INSEE Sanstha make it the best cement for concrete available in Sri Lanka. I am extremely thrilled to have won the grand prize and I thank INSEE Cement for introducing such campaigns to reward their loyal customers.”
The Athek Barata Cementhi campaign, designed to reward loyal INSEE Sanstha customers, was carried out from 15 October-15 December 2017, with 45 lucky winners walking away with Rs. 50,000 worth of INSEE Sanstha Cement through a daily draw. Dealers and masons were also rewarded through this promotion.
While congratulating the winner, Kunigk said: “INSEE Sanstha is a blended cement with a longstanding legacy. One in every three houses in Sri Lanka is built with INSEE Sanstha, which proves the confidence people have placed in the brand. We are thrilled with the response received through the Athek Barata Cementhi campaign and look forward to a new year which presents more opportunities for us to serve, recognise and reward our loyal customers.”