Saturday Dec 20, 2025
Saturday Dec 20, 2025
Monday, 17 November 2025 00:02 - - {{hitsCtrl.values.hits}}
Asian Paints Causeway, has announced the relaunch of its premium interior emulsion, Classique GLO, at a series of dealer events held across the island under the theme, “The Uprising – Together for a GLO’rious Future.”
The enhanced Classique GLO introduces German polymer-based Anti-Smudge and Anti-Scuff Technology, offering homeowners a solution to their long-standing need for protection against smudges caused by everyday dirt and marks created by furniture rubber or materials rubbing against walls.
Backed by a 5-year warranty, the product sets a new benchmark for performance-based interior emulsions, longevity, and luxurious finish in Sri Lanka’s interior coatings segment.
The flagship event, held at Cinnamon Life, Colombo, brought together over 400 dealers from across Sri Lanka, marking the official unveiling of the upgraded product. The event was attended by Asian Paints International Chief Executive Joseph Eapen, Regional Head – South Asia and South Pacific Islands Budhaditya Mukherjee, and Asian Paints Causeway – Country Head Vaithilingam Kiritharan alongside senior company officials and staff. Dealers were positively engaged and accepted this game-changing innovation as a beacon in the interior emulsion market.
Vaithilingam Kiritharan said, “Classique GLO represents our constant pursuit of excellence—combining superior technology, elegant aesthetics, and long-term performance. This innovation is the result of extensive research and a deep understanding of how Sri Lankans live and care for their homes. With the new Anti-Smudge and Anti-Scuff German polymer technology, we are offering our customers a truly premium solution that keeps their homes looking beautiful and well-maintained with minimal effort. Through our valued dealer partners, we aim to make every Sri Lankan home a reflection of beauty, pride, and lasting quality.”
The new and improved Classique GLO stands out with its advanced German polymer-based technology that delivers superior anti-smudge and anti-scuff performance, ensuring walls remain pristine and easier to maintain. Designed to offer the smoothest finish for a luxurious feel, the paint also features enhanced whiteness and high-definition colours that bring interiors to life with exceptional vibrancy. Its elegant sheen complements modern home aesthetics, creating spaces that exude sophistication and warmth. Backed by a 5-year warranty, Classique GLO combines durability, beauty, and innovation—making it the ideal choice for homeowners seeking long-lasting elegance and effortless upkeep.
The relaunch events were held at regional dealer gatherings at Citrus Waskaduwa and The Grand Kandyan hotels, ensuring engagement across key markets. These events aimed to educate and equip dealers with in-depth product knowledge, promotional materials, and sales tools to drive demand for the upgraded Classique GLO.
