Triumph’s ‘T-shirt Bra’ latest addition for fashion conscious

Thursday, 10 March 2011 00:02 - - {{hitsCtrl.values.hits}}

Triumph Sri Lanka launched its exciting ‘T-shirt Bra’ collection in a novel and exciting fashion to the Sri Lankan market at the Crescat Boulevard recently.

The launch ceremony incorporated for the first time in Sri Lanka the ‘Flash Mob’ concept, bewildering and amazing all the shoppers with delight. The theme of the ‘T-shirt Bra launch was ‘Colour your World’.

Triumph International has for over 125 years been in the forefront of fashion, delighting and changing the fashion industry with new and exciting designs and setting trends the world over.

The Triumph ‘T-shirt Bra’ has been an international sensation and now Sri Lankan consumers can have the privilege of enjoying this product. The Triumph T-Shirt Bra collection comes in nine vibrant colors such as hot pink, turquoise blue, apricot orange, rosa alcool, laguna blue, etc., and gives the wearer not only ultimate comfort but extreme style. It consists of three unique styles which can be worn as a halter, cross-back and basic style.

T-shirt bras are in high demand with consumers who wish to have a smooth finish when wearing t-shirts and other outerwear. Wearing colourful bras under simple white T-shirts has become the in-thing among the fashion conscious and Sri Lankan fashionistas are no different.

“We are very excited to introduce the internationally famous Triumph ‘T-shirt Bra’ to consumers in Sri Lanka. Triumph has always been an innovator in branded lingerie in Sri Lanka and this new collection will mark the beginning of a slew of new product launches that will wow our consumers in 2011,” said Shalindra Fernando, General Manager, Triumph International, commenting on the ‘T-shirt Bra’ launch.

Triumph is the world’s leading brand in women’s intimate wear with presence in over 125 countries across the globe. Triumph in Sri Lanka has been providing Sri Lankan women with the latest innovations in lingerie for over 10 years whilst Triumph Global will be celebrating its 125 years since its inception in 1886.

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