Keells: A victorious journey!

Thursday, 26 February 2015 00:00 -     - {{hitsCtrl.values.hits}}

Keells Sausages launched an island wide campaign which turned out to be a tremendous success in the trade recently. The campaign ‘Vikunanno Dinanno’ was focused on the successful sales and marketing targets coupled with visibility drive where winners were recognised with grand prizes and many other consolation rewards. Keells Foods Head of Sales and Marketing and John Keells Holdings Vice President Neil Samarasinghe gracing the presentation ceremony said, “This sales and marketing initiative was conducted for a period of three months and it was indeed a collective team effort of a highly enthusiastic Keells sales team joining hands with general trade outlets island wide to create top of mind awareness/visibility for Keells Sausages.” “This campaign was conducted in different phases obtaining buying from all the stakeholders related which made Keells Sausages interact and engage with the consumers better who are searching for the best at all times,” he added. Keells Sausages, the first sausage brand in Sri Lanka to receive SLS Certification for their quality and excellence, is on a steady journey, gaining trust and confidence of all Sri Lankans ensuring the trusted brand that they always love.