Anton offers valued business partners an opportunity of a lifetime

Monday, 14 July 2014 01:39 - - {{hitsCtrl.values.hits}}

Pioneers of the PVC pipes and fittings industry in Sri Lanka, Anton, a name synonymous with quality and innovation, were proud sponsors of 518 of their valued business partners (hardware dealers), embarking on fully paid trips to United Kingdom (4), Saudi Arabia (5), China (44) and Bangkok (469) during April, May, June and July of the current year. The latest group of 34 jubilant participants left to China on Malaysian Airways during the early hours of Tuesday 8 July. Leading in product innovations, quality and dependability and being true to their tag line ‘We Lead Where it Matters’, Anton claims that a promotional campaign of this magnitude had never been conducted for valued business partners engaged in builder hardware industry in Sri Lanka. Anton dealers who were privileged to be included on these tours were treated with full board lodging and other benefits. They also took part in exciting city tours, visits to historical sites including the Great Wall of China and the Golden Temple in Bangkok. Also, the full board (unlimited activities) visit to Dream World in Bangkok was appreciated by many who participated as a once in a lifetime experience.

Participants for these exciting tours were selected through a onetime purchase of a designated basket of goods and not through any other lengthy promotions that are the industry norm. This simplified mechanism enabled Anton to richly reward these long standing loyal customers, without complicated and unachievable parameters being set. Upon returning home, most participants had praised the arrangements made both in transportation, hotel stay, adventures/excursions arranged and the gastronomic treats made available, and claimed that they have decided to make Anton the exclusive supplier of plumbing products among many industry players. and claimed that they have made a firm decision to make Anton the exclusive supplier of plumbing products in their dealer outlets among many industry players. A spokesperson from Anton said that they were delighted of being able to reward worthy business partners in this manner and also promised of many such engagements in future as well. Anton again has effectively delivered on their promise to ‘Lead Where it Matters’.