ALPHA opens new concept store in Negombo

Friday, 23 May 2014 00:51 - - {{hitsCtrl.values.hits}}

ALPHA introduced a new concept store, located at 23A, Colombo Road, Negombo. The new concept store showcases contemporary design ideas featuring innovative and creative furniture for living, dining, bedroom and offices. ALPHA also presents a range of unique, hand crafted and environmentally friendly lamps to accentuate any space. Speaking about the new concept store, Home Range Manager Shamal Gamage said, “All ALPHA Concept Stores have been created to bring a new dimension to furniture shopping experience of our valued customers and this concept store is no different. The brand

new showroom is an upgraded version of the original ALPHA Showroom. He added that the concept store features the latest home furniture that ALPHA has on offer, all laid out in a luxurious manner, making it easy for the customer to visualise how the units fit into his or her home. We’ve gone for clean lines, a minimum of orname-ntation and durable, hard-wearing materials, says Shamal, whose team came up with the new range. The Alpha team have been active visiting international furniture exhibitions and revisiting classic furniture designs in search of inspiration and contribute with new concepts of their own. Technology too, plays its role. “We go for unique designs for most of our home furniture products,” says Shamal. “Solid Teak and Mahogany are perennial favourites. But we also make imaginative use of modern materials, which Sri Lankan consumers aren’t so familiar with.” ALPHA’s other concept stores includes, Wattala, Nawala, Matara, Bataramulla, Gampaha, Ratnapura, Kandy, Panadura, Jaffna, Maharagama, Kurunegala and Colombo 3. Established in 1963, Alpha Industries is a member of Finco Group and manufactured steel office furniture during its early days and later expanded to manufacture all kinds of security safes for which it continues to be the market leader even today. The company later ventured into the manufacturing of Steel, Melamine and Wood-base office furniture in addition to designing and executing its own office interiors. The company operates three factories and employs approximately 650 employees. Today, Alpha also manufactures furniture for homes, hospitals and the leisure sector.