TMC Membership together with the Board of Management congratulate and convey their good wishes to Asitha Samaraweera for being recognised and invited by the Board of Hemas to join their new subsidiary Atlas Axillia as its Managing Director to further strengthen its market leadership position and drive the organisation to the next level.
“Asitha is a talented leader with an impressive track record in growing consumer businesses,” said Hemas Holdings PLC Group CEO Steven Enderby. “As we seek to drive continued growth for Atlas in the school and office space both locally and regionally, Asitha has an exciting challenge ahead of him,” he adds.
With 12 years’ experience in leading FMCG businesses, Asitha was the CEO of CBL Cocos Ltd., and CBL Global Foods, both subsidiaries of Ceylon Biscuits Ltd. before joining Atlas Axillia. Prior to his role at CBL, Asitha headed IFFCO (Frozen Foods) and GFI – leading Dubai-based FMCG companies for six years and has also served as CEO of Keells Food Products and Vice President at John Keells Holdings PLC.
He has a background in Marketing with an MSc in International Accounting and Finance, London School of Economics and a BSc in Business Administration, Washington University, St. Louis, MO, USA.
“This is an exciting opportunity to lead and work with an enthusiastic and well experienced team, who has a proven track record of building and growing one of Sri Lanka’s most loved brands,” said Atlas Axillia Managing Director Asitha Samaraweera. He further adds, “I look forward to taking them on the next stage of their journey, becoming the leading office and school stationary supplier locally and regionally.”
Atlas Axillia Co. Ltd. is one of Sri Lanka’s most respected local brands and is a market leader in school stationery and notebooks, pens, pencils and colour products, with products retailed in over 70,000 outlets across Sri Lanka.