Focus Brands’ Ray Evans joins Hela Apparel Holdings Board

Thursday, 18 September 2025 03:21 - - {{hitsCtrl.values.hits}}

Ray Evans

Hela Apparel Holdings PLC has appointed UK’s Focus Brands Ltd. CEO Ray Evans to its Board as Executive Director.

The appointment was made on the resignation of Non-Executive Director Dr. Alastair James Alderton.

The company said that Evans’ appointment was part of an initiative aimed at strengthening the integration between the Private Label Manufacturing Division (PLMD) and the Brand Licensing Division (BLD) of the group.

Specialising in performance clothing and brand licensing, Evans has over 30 years’ experience in sourcing sports apparel and building brands to drive market growth and revenues.

Leveraging his entrepreneurial capabilities, negotiation skills and ability to influence international stakeholders, he has built ventures that have enabled the successful licensing of sports and performance clothing brands to production locations worldwide.

Culturally sensitive, he values diversity, talent and inclusion, both inside and outside of the workplace, and has built many successful international teams championing and retaining talent.

Key areas of expertise include identifying consumer insights and designing cross functioning organisational structures, deploying innovative strategies to conceptualise, build and test new marketing and e-commerce initiatives and conducting due diligence strategies to secure new business and brand licensing categories.

He is particularly experienced in developing successful partnerships with brand owners, distributors, import and export organisations, sports clubs, high street and online retailers and manufacturers to create new brand license strategies and realise brand growth.