TVS takes over sales and distribution of Kaijie Batteries in Sri Lanka

From left: Leader Group Director Shermal Fernando, Group Director/COO Mithula Rathnayake, Managing Director Dushanthi Cooray, Chairman Dr. Shriyanthe Cooray, TVS Lanka NVS and Operations COO Geethal Anthony, TVS Lanka Shared Services COO Dayani Thulshika, TVS Lanka Tyre and Battery Division Head Sumedha Abeyrathna and TVS Lanka Sales Administration Manager Madura Prasad

Specialists in two-wheeler battery manufacturing KAIJIE has tied up with the global giant TVS to expand the distribution network and penetrate to the battery market in Sri Lanka.  

Leader Group Chairman Dr. Shriyanthe Cooray said: “This initiative is a landmark for the Leader Group and local manufacturers in Sri Lanka with international brand TVS placing its trust on a locally manufactured product.

“Our objective in this strategic tie up is to further penetrate to the Sri Lankan market and use the expertise of TVS Lanka’s aftermarket approach to provide a superlative customer experience to our end consumer”.

KAIJIE batteries are manufactured in partnership with the globally renowned KAIJIE Group. The manufacturing facility located in Horana commenced operations in 2015, thus introducing to Sri Lanka and the region cutting-edge technology pertaining to automotive batteries that were hitherto available only in developed markets such as Europe, Japan and the US.

TVS Lanka NVS and Operations COO Geethal Anthony said: “We are pleased to enter a partnership with the brand KAIJIE which has won many local and international accolades for its product quality and performance. We at TVS Lanka, having been in the local market for over two decades, have won the hearts of customers by offering an unparalleled customer service and aftermarket experience. The strength of TVS Lanka is our loyal dealer network with over 2,000 touch points striving to meet all customer needs swiftly and efficiently.”

TVS represents a comprehensive product portfolio of TVS branded two-wheelers, three-wheelers and TVS genuine spare parts, Sonalika tractors and genuine spare parts as OE brands. TVS Lanka aftermarket represents TVS tyres, tubes, UCAP multi spare parts, UCAP batteries, UCAP filters.