HUTCH and Browns EV launch country’s first loyalty program

Wednesday, 4 November 2026 00:02 - - {{hitsCtrl.values.hits}}

Browns EV Executive Director Pavithra Jayasekara (left) with HUTCH Sri Lanka Chief Marketing Officer Hamdhy Hassen

Offer discounts on EV purchase and charging on ChargeUp network

HUTCH and Browns EV have struck an exciting new partnership, introducing Sri Lanka’s first-ever Electric Vehicle (EV) discount program riding on the HUTCH Cheer Points customer loyalty scheme.

Customers can redeem loyalty points for exclusive discounts on selected EV models, including the Wuling Cloud, Wuling Binguo, BAW E7, and BAW E7 Pro, with savings based on membership tiers ranging from Silver to Diamond. Browns EV, the electric vehicle arm of Brown and Company PLC, is the authorized distributor of Wuling and BAW electric vehicles in Sri Lanka.

To further strengthen the sustainable mobility space, HUTCH has also partnered with ChargeUP to reward EV owners with cashback on charging sessions at ChargeUP stations nationwide. The universal EV charging network supports all EV brands and offers convenient access through the ChargeUP mobile app. These partnerships mark another milestone for the fast-growing Cheer Points program, extending rewards beyond lifestyle, entertainment, and retail into the automotive and mobility sectors.

Browns EV Executive Director Pavithra Jayasekara said: “This partnership with HUTCH represents a progressive step in making electric mobility more accessible to a wider segment of Sri Lankan consumers. By connecting the value of customer loyalty with the opportunity to own an electric vehicle, we are creating a proposition that is both rewarding and meaningful.”

HUTCH Sri Lanka Chief Marketing Officer Hamdhy Hassen said, “Sustainability is something we back with real value for our customers, embedding it into people’s daily actions. By enabling customers to redeem Cheer Points for EV discounts, we are supporting Sri Lanka’s households in their big step into sustainable mobility, enabling savings for their households, whilst also building a greener Sri Lanka.”

This strategic move reflects the broader sustainability commitment of HUTCH’s parent company, CK Hutchison Holdings, which supports environmental responsibility and lower-carbon business practices across its global operations. Through its sustainability efforts, CK Hutchison focuses on climate action, decarbonization and resource efficiency. In Sri Lanka, HUTCH is bringing this commitment closer to the country and customers through unique partnerships with Browns EV and ChargeUP, making electric vehicle ownership and charging more rewarding and accessible.