Euro Motors and Dongfeng launch value redefining hatchback into Sri Lankan market

From left: High Commissioner of Malaysia to Sri Lanka Badli Hisham bin Adam, Euro Motors Executive Director Zameer Imtiaz, Dongfeng South Asia Region Director Noemie He Zixin, and Euro Motors Chief Operating Officer Ravindra Senaratne

Euro Motors has recently partnered with Dongfeng, one of the world’s leading automotive manufacturers, to officially launch its range of vehicles into the Sri Lankan market. 

Founded in 1969, Dongfeng is a Global Fortune 500 company, that operates in over 100 countries and has sold over 60 million vehicles across the globe. The company’s arrival in Sri Lanka marks a significant turning point in electric mobility in the island. 

Euro Motors Ltd. Chief Operating Officer Ravindra Senaratne stated, “Euro Motors has earned its status as a trusted household name. We have established ourselves on decades of delivering quality vehicles, and highly dependable services. The addition of Dongfeng’s vehicle range is a step towards a future that is electric, efficient and engineered to exceed expectations. Dongfeng’s entrance to the local market for the long haul, and we are excited to be able to provide long-term value and world class mobility to our clientele.”

Leading in the charge is the Dongfeng Box, a fully electric hatchback that combines smart technology, spacious design and affordability. The vehicle offers a modern driving experience, exceptional comfort and features that would usually be found in more premium models. At Rs. 250,000 less than the standard price of Rs. 10,000,000, the Dongfeng Box starts its life with an exceptionally strong value proposition. 

A standout because of its class-leading size and features, the Dongfeng Box comes with a widebody of 1810mm, and a wheelbase is 2660mm, which is the longest wheelbase in its segment. It is a rarity in its category that offers more interior space, and genuine five-seater comfort. Build to enhance daily commutes, the vehicle includes high-end features such as a 540-degree panoramic camera system, auto-parking, ventilated front seats and Level 2 ADAS safety technology. The Dongfeng Box offers significantly superior specifications and equipment that its rivals, at an affordable price. 

Euro Motors Ltd. Executive Director Zameer Imtiaz shared his thoughts stating, “Dongfeng’s arrival into the local market is the beginning of an exciting new chapter for Euro Motors and the automotive industry. The Dongfeng Box is only the beginning, as we intend to introduce a host of vehicles that will set benchmarks for technology, value, innovation and innovation in the EV space.”

Dongfeng has also introduced several service benefits into Sri Lanka, including one year or 20,000 km of free service, including parts and labour, and a further three years or 60,000 km of labour only service at no additional costs. Each vehicle comes with its own home and travel chargers at no extra charge, and an extensive eight-year 200,000 km warranty, which covers the battery and drive train. Lease financing options are available up to 90% of the vehicles value, making it even accessible to a wider range of customers. 

Euro Motors and Dongfeng expect to introduce even more models between the months of October and December this year. The introduction of the Dongfeng Box is the foundation for a broader strategy aimed at creating a lasting presence and impact in Sri Lanka’s automotive industry. Dongfeng is geared to shape the future of electric vehicles in the country.