Delmege appoints two Brand Ambassadors to champion Shell lubricants for cars and motorcycles

Thursday, 29 May 2025 04:53 - - {{hitsCtrl.values.hits}}

Delmege Energy, the authorised distributor of Shell lubricants in Sri Lanka, has announced the appointment of two reputed Brand Ambassadors to drive awareness and engagement for Shell’s high-performance lubricants.

The appointments are part of a strategic initiative to leverage brand visibility and creditability for both car and motorcycle users across the country.

Renowned automobile enthusiast and Sri Lanka’s No 1 racing champion Ashan Silva will serve as the Brand Ambassador for Shell lubricants for cars. With a reputation for expertise in automotive performance and a passion for superior engine care, he will help educate and inspire car owners to choose Shell lubricants for optimum engine protection and efficiency.

Speaking on the partnership, Ashan Silva had this to say: “I have always believed that what goes into your engine matters just as much as the car itself. Shell lubricants have consistently delivered exceptional performance and reliability, qualities every car owner looks for. I’m proud to represent a brand that’s trusted worldwide.”

Separately celebrated motorcycle racer Jacques Gunawardena has been named Brand Ambassador for Shell lubricants for motorcycles. Known for his achievements on the racing circuit and sporting the accolade of being the 2024 Sri Lanka National Champion, fifth Overall in the CEAT India Supercross Racing League, he has a deep knowledge of motorcycle maintenance. As such, he will connect with bike enthusiasts nationwide to highlight the superior performance and reliability of Shell Advance lubricants, used especially for bikes.

“As a rider and racer, engine performance and protection are non-negotiable. Shell Advance motorcycle oil gives me the confidence to push the limits while keeping my engine in peak condition. I’m excited to share that experience with fellow bikers,” said Jacques Gunawardena. Delmege Energy Head of Marketing Rajitha Kulasekara said: “This partnership goes beyond endorsements — it’s about connecting with real drivers and riders through trusted voices who live and breathe performance. With their influence and insight, we aim to build stronger brand loyalty.”

Vallibel One/Delmege Ltd., Managing Director Dinusha Bhaskaran said: “We are thrilled to welcome these two dynamic personalities into the Delmege Energy family. Their passion and credibility in the automotive and motorcycle segments make them ideal ambassadors to reinforce Shell lubricants’ excellence in engine care.”

As part of the campaign, the ambassadors will be featured in multi-platform marketing efforts, including digital content, live activations, and workshops aimed at engaging with motorists and bikers directly. Shell, the #1 global supplier of finished lubricants, for 18 years running , engineer their lubricants with cutting-edge technology, to help enhance performance and fuel efficiency — attributes that align perfectly with the high standards of Sri Lankan vehicle owners.

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