Browns sparks nationwide consumer excitement with ‘Choose EXIDE, Charge Your Luck’ campaign

Brown & Company PLC has rolled out a major nationwide consumer promotion aimed at energising Sri Lanka’s automotive battery market while rewarding motorists across the island. Branded ‘Choose EXIDE, Charge Your Luck,’ the six-month campaign is already gaining momentum among vehicle owners, offering weekly rewards and reinforcing the value of purchasing genuine Exide batteries through authorised dealers.

Running from 15 February to 1 August, the promotion spans 24 consecutive weeks, with one winner selected each week to receive a 55 inch UHD Smart TV. The initiative is designed to maintain sustained engagement with customers while encouraging motorists to prioritise reliability and authenticity when selecting automotive batteries.

The campaign has already begun delivering results, with the first two weekly winners announced. Amila Prasad Bandara Dissanayake of Kandy became the first winner after purchasing a genuine Exide battery from M.J.R. Peiris & Sons Ltd., an authorised Exide dealer. The second winner, Samantha Sujith Kumara from Ahangama, purchased his battery from P.S. Battery and Oil Mart, another authorised dealer participating in the promotion. Their wins mark the beginning of what will be 24 weekly draws over the course of the campaign, giving customers across the country multiple opportunities to participate and win.

Participation in the promotion is straightforward. Customers who purchase a genuine Exide automotive battery from any authorised dealer or Browns Exide Direct outlet during the campaign period automatically qualify for the weekly raffle draw once the battery warranty is activated through the Browns E-Care online warranty registration system. The digital registration process not only confirms eligibility for the promotion but also strengthens after-sales convenience for customers through secure electronic warranty records.

With over 800 authorised dealers operating across Sri Lanka, Exide’s extensive distribution network ensures that customers in both urban centres and regional markets can easily access the product and participate in the promotion. The campaign is being supported through a comprehensive marketing push including dealer activations, digital engagement, and mass media outreach to maximise awareness among motorists. 

Beyond the consumer rewards, the promotion also highlights the broader strength of the Exide brand in Sri Lanka. Marketed by Browns, a company with a legacy spanning more than 150 years, Exide has built a reputation as one of the country’s most trusted battery brands, powering millions of vehicles and supporting critical sectors of the economy.

The brand’s reliability is reinforced by a strong nationwide service infrastructure, including the widely recognised BattMobile on-call assistance service, which provides immediate support to motorists facing battery-related issues anywhere in the country. Such initiatives have strengthened Exide’s reputation for dependable after-sales support and customer care. 

Exide batteries are also recognised for meeting stringent quality standards, with many products in the range carrying the Sri Lanka Standards (SLS) certification, demonstrating compliance with national safety and quality benchmarks while aligning with internationally recognised manufacturing standards.

As the campaign progresses, Browns expects the weekly draws to continue, building excitement among motorists while strengthening engagement with its extensive dealer network across the island. With 22 more winners yet to be announced, the ‘Choose EXIDE, Charge Your Luck’ promotion is set to maintain momentum in the months ahead, rewarding customers who choose a battery brand trusted by Sri Lankan motorists for generations. 

Vehicle owners purchasing Exide batteries during the promotion period are encouraged to ensure that their warranty is activated through the Browns E-Care system in order to qualify for the weekly raffle draw.