Monday Nov 03, 2025
Monday Nov 03, 2025
Friday, 31 October 2025 00:10 - - {{hitsCtrl.values.hits}}
BYD commercial booth at Japan Mobility Show 2025
BYD Press Conference at Japan Mobility Show 2025
BYD Asia-Pacific Auto Sales Division General Manager
Liu Xueliang
BYD RACCO
BYD, the world’s leading manufacturer of new energy vehicles (NEVs), made its debut at the Japan Mobility Show 2025, this week unveiling the BYD RACCO, a lightweight all-electric K-EV designed specifically for the Japanese market, and launched its dual “EV + PHEV” strategy with the introduction of its first plug-in hybrid model for the Japanese market, BYD SEALION 6 DM-i.
Under the theme “ONE BYD”, BYD showcased both passenger and commercial vehicles, marking an important step toward building a comprehensive line-up that integrates hybrid and pure-electric technologies for Japan. This milestone further expands BYD’s presence in the Japanese market, enhancing its brand strength and advancing a complete ecosystem for both passenger and commercial mobility.
BYD’s passenger vehicle booth featured the all-new BYD RACCO and BYD SEALION 6 DM-i, alongside the upgraded BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and the YANGWANG U9 supercar from BYD’s premium brand. The diverse display demonstrated BYD’s comprehensive product portfolio and commitment to offering Japanese customers innovative, sustainable mobility choices.
Since entering the Japanese passenger vehicle market in July 2022, BYD has introduced several successful models, including the BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and BYD SEALION 7. With the addition of the BYD RACCO and BYD SEALION 6 DM-i, BYD continues to strengthen its product line-up, aiming to launch seven to eight electric and hybrid models by 2027. To date, the BYD has established 66 retail outlets across Japan, steadily expanding its sales and service network.
On the commercial vehicle front, BYD made the global debut of the BYD T35 all-electric truck and the J6 Living Car Concept, while also displaying the J7 medium-sized and K8 large electric buses.
The BYD T35, developed in accordance with Japanese regulations and vehicle dimensions, is equipped with BYD’s signature Blade Battery, ensuring reliable performance and practicality. The model is expected to enter the Japanese market in 2026.
Since entering Japan’s new energy commercial vehicle market in 2015, BYD has achieved cumulative sales of approximately 500 electric buses, including the J6, J7, and K8 models, becoming the market leader in Japan’s electric bus segment. BYD’s pure-electric buses operate across the country, from Hokkaido to Okinawa, contributing to cleaner, more efficient public transportation systems.
BYD Asia-Pacific Auto Sales Division General Manager Liu Xueliang said: “This year marks the 20th anniversary of BYD in Japan and the first time our passenger and commercial vehicles are showcased together. From electric buses to electric cars and now our Super Hybrid DM-i models — BYD SEALION 6 DM-i and the world premiere of the K-EV — BYD has always aimed to offer safe, efficient, and high-quality new energy vehicles suited to Japan’s needs. We will keep strengthening our services, expanding our line-up, and working with Japanese customers toward a more sustainable future.”
Beyond Japan, BYD’s Asia-Pacific business covers more than 20 countries and regions across Asia and the Pacific Rim, spanning commercial vehicles, passenger cars, forklifts, and rail transit systems.
From early leadership in commercial EVs to expanding its passenger car line-up, BYD continues to align closely with local customer demands and industry trends. With the introduction of the BYD RACCO K-EV, the extension into both electric and hybrid product lines, and the addition of customised electric trucks, BYD is actively contributing to the evolution of Japan’s new energy vehicle ecosystem. As its retail network and product portfolio continue to grow, BYD remains dedicated to localised innovation, supporting Japan’s sustainable mobility transformation and creating greater value for society.
