Assetline Finance signs MoU with Ideal Motors to offer special benefits

Monday, 25 August 2025 01:07 - - {{hitsCtrl.values.hits}}

From left: Assetline Finance General Manager MIS, Planning and Strategy Feroze Ahamed, Head of Four-wheeler Lending Namal Cooray, CMO Ajantha Premasiri, COO Mahesh De Silva, Diretor/CEO Ashan Nissanka, and Ideal Motors Director Nimisha Welgama, General Manager Kasun Fernando, Business Development Manager Dinesh Manage, Business Relationship Manager Vinoj Dahanayaka, together with Assetline Finance Head of Channel Management Sanka Jayampathi, Chief Manager Business Development Manjula Gannile, and Assistant Manager Justin Anantharaja

Assetline Finance Ltd. (AFL), the flagship company under the financial services pillar of David Pieris Holdings Ltd., said it has signed a strategic Memorandum of Understanding (MoU) with Ideal Motors Ltd. to offer a range of benefits and special privileges to Mahindra vehicle buyers.

The MoU was exchanged at AFL’s Head Office in Battaramulla, with key representatives from both organisations present to mark the occasion. From Ideal Motors, Director Nimisha Welgama and General Manger Kasun Fernando joined AFL’s leadership team including Director/CEO Ashan Nissanka, COO Mahesh De Silva, CMO Ajantha Premasiri, and Head of Four-wheeler Lending Namal Cooray.

The strategic alliance between AFL and Ideal Motors highlights a shared commitment to deliver greater value and convenience to customers. It also demonstrates AFL’s dedication to improving customer experience by offering attractive financing solutions, empowering individuals and businesses to achieve their mobility goals with confidence and ease, AFL said in a statement.

AFL Director/CEO Ashan Nissanka said: “Through our partnership with Ideal Motors, we are delighted to extend comprehensive, accessible, and competitive vehicle financing services tailored for SME businesses. We are confident the collaboration will empower SMEs to expand their operations, create greater value for our customers, and contribute to advancing transportation and economic growth across the nation.”

Ideal Motors Director Nimisha Welgama said: “We are proud to partner with one of Sri Lanka’s most trusted financial institutions to expand access to Mahindra’s complete portfolio of vehicles. The partnership now extends to our newly introduced passenger vehicle, available from the first week of July, alongside our trusted commercial vehicles. Together, we aim to empower businesses and individuals across the country, offering reliable mobility solutions backed by flexible, customer-friendly financing options.”

The strategic partnership offers a complete suite of finance and customer engagement measures designed to maximise customer value. AFL will offer competitive interest rates to Ideal Motors customers for commercial and non-commercial vehicles. These attractive financing terms ensure Mahindra vehicles are accessible to a broader customer base, supporting individual buyers and business operators seeking reliable commercial transportation solutions.

The partnership also includes attractive insurance packages offered through Assetline Insurance Brokers Ltd. (AIBL), providing customers with comprehensive vehicle protection options.

As part of the synergy, a joint marketing campaign will be undertaken to showcase Mahindra’s full vehicle range, driving brand awareness and generating valuable leads. The promotional approach will boost market visibility benefitting all customers.