Assetline Finance and Toyota Lanka forge strategic partnership to deliver enhanced customer benefits

Wednesday, 27 August 2025 00:00 - - {{hitsCtrl.values.hits}}

From left: Assetline Finance Four-wheeler Lending Head Namal Cooray, Channel Management Head Sanka Jayampathi, Chief Marketing Officer Ajantha Premasiri, Chief Operating Officer Mahesh De Silva, Toyota Lanka Director and Chief Executive Officer Ashan Nissanka, Managing Director/ Chief Executive Officer Manohara Atukorala, General Manager – Sales Ravi Opatha, Chief Operating Officer Mathisha Samaranayake, Assistant Manager - Marketing Suren De Silva, Assetline Finance General Manager MIS, Planning, and Strategy Feroze Ahamed, and Assistant Manager Justin Anantharaja

Assetline Finance Ltd., (AFL) recently signed a Memorandum of Understanding (MoU) with Toyota Lanka Ltd., designed to benefit customers and drive growth for both organisations. AFL is the flagship company under the financial services pillar of David Pieris Holdings Ltd.

The agreement was formalised at Toyota Lanka’s Head Office in Wattala recently. Managing Director/Chief Executive Officer Manohara Atukorala, Chief Operating Officer Mathisha Samaranayake and General Manager – Sales Ravi Opatha represented Toyota Lanka. Director and Chief Executive Officer Ashan Nissanka, Chief Operating Officer Mahesh De Silva, Chief Marketing Officer Ajantha Premasiri and Head of Four-wheeler Lending Namal Cooray represented AFL.

Commenting on the agreement, AFL Director and Chief Executive Officer Ashan Nissanka said, “The partnership demonstrates AFL’s commitment to empowering individuals and businesses with accessible, competitively priced financing solutions. We offer Toyota’s renowned product range with AFL’s flexible leasing expertise to unlock new opportunities for customers, providing them the vehicles and support needed to expand their businesses or improve their personal mobility.”

The alliance comprises competitive financing, coordinated marketing, and exclusive customer benefits designed to enhance the Toyota ownership experience. The partnership also offers tailor-made financial solutions including vehicle leasing, vehicle loans, asset draft facilities, and hybrid facilities combining loan and draft options. Customers will benefit from competitive interest rates for commercial and non-commercial vehicle financing and flexible tenures up to 7 years for non-commercial vehicles and 6 years for commercial vehicles.

Customers will also be entitled to special insurance benefits offered via Assetline Insurance Brokers Ltd., (AIBL).

Under the agreement, AFL and Toyota Lanka will undertake coordinated marketing campaigns for Toyota’s vehicle line-up designed to maximise brand visibility and drive customer engagement.

For further information on financing options, visit www.assetline.lk or contact Assetline customer care on 0114 700100.