TAL Group celebrates its 44th anniversary in style

Tuesday, 24 March 2015 00:16 - - {{hitsCtrl.values.hits}}

1971 saw the birth of Thompson Associates (Ceylon) Ltd., which today has grown to become the TAL Group of Companies. Through its subsidiaries – TBWA\Sri Lanka and Total Media Direction (TMD) – the TAL Group continues to provide total communication solutions as it has been doing for over four decades. In February this year, the TAL Group commenced its 45th year in operations. Following its alignment with the Omnicom Group in 2000, the TAL Group, through its Sri Lanka affiliate offices of TBWA\, OMD & PHD have not only expanded its experience in handling a myriad of clients from FMCG brands to banking, insurance and many more, but have also strengthened the agencies’ capabilities, drawing on a vast array of network resources which, ultimately, help them in providing the best solutions for its clients. At the same time, always keeping in touch with local culture and in tune with the changes within society. TBWA\Sri Lanka, using the network’s strategic tool ‘Disruption’, which is based on the simple belief that operating in a set of conventions will not give you a different result, has “disrupted” the market to offer exponential growth opportunities to clients.

Understanding the challenges of disruption and using local insights led TBWA\Sri Lanka to develop outstanding campaigns for its clients, which in turn gained many accolades and international recognition in 2014; one Silver, two Bronze and a finalist at Spikes Asia, one Gold at Epica, one Silver and one finalist at Midas, three Gold and one Bronze at the Cristal Awards, Gold at Sumathi Tele Awards and rounding off the year by being named Rest of South Asia’s Creative Agency of the Year (Gold) at Campaign Asia’s AOY Awards in Mumbai, India in the very first year of its participation. As if things could not get better, TBWA\Sri Lanka was ranked the No. 2 Agency in Sri Lanka and 105th amongst the Top 150 Agencies in Asia by Campaign Asia’s creative rankings for 2014. TEQUILA\Sri Lanka, operating under the aegis of TBWA\Sri Lanka, provides BTL and Activation solutions for the Group’s clients. Whether a launch, mega event or reaching out personally to the deep rural consumers in Sri Lanka, Tequila has got it covered. The Media AOR of the TAL Group – Total Media Direction, operates through its four SBUs – OMD Sri Lanka, PHD Sri Lanka (affiliates of the Worldwide Omnicom Media Group) and its two specialised services, Total PR and Total Digital. Total Digital in particular, has drawn on the network resources of the Omnicom Group’s mobile SBU, Airwave to expand into providing services for a number of overseas clients, thus spreading the Group’s focus beyond the shores of Lanka. Operating in a challenging media environment, OMD Sri Lanka won Bronze in the Rest of South Asia Media Agency category at Campaign Asia’s AOY Awards in Mumbai, India in the very first year of its participation. PHD, through its game-changing Planning system ‘Source’, continues to gain both accolades and new business worldwide as a stunning example of participation and collaboration using game mechanics. Source has allowed for global inputs into local planning in a revolutionary and compelling way, benefitting our local team and our clients immensely. TOTAL PR also boasts an impressive portfolio of local and global clients, evangelizing the importance of corporate public relations as a powerful tool of the media mix today. Today, as the TAL Group embarks on its 45th year in business, it pledges to continue to provide clients with viable and creative communication solutions in keeping with the ever-changing dynamics of today’s and tomorrow’s consumers.