Sunquick grabs two prestigious SLIM Brand Excellence Awards

Tuesday, 5 November 2013 00:03 - - {{hitsCtrl.values.hits}}

Sri Lanka’s fruit juice category market leader, Sunquick, a success story in Sri Lanka, has been recognised and awarded two prestigious SLIM Brand Excellence Awards for the categories of International Brand of the Year and B2B brand of the year at the SLIM Brand Excellence Awards 2013. Expressing his satisfaction at the brand’s performance, C.W. Mackie PLC Executive Director Mangala Perera said, “Our excellent volume and value growth really indicate the market acceptance of the brand and the loyalty of the masses towards Sunquick brand.” Sunquick is distributed island-wide by Scan Products Division of C.W. Mackie PLC. Sri Lanka witnessed a strong upsurge in tourism after the end of the civil war; in order to capitalise this opportunity they have initiated and developed an exclusive distribution channel to meet the upcoming trends and opportunities which is now being serving to the leisure industry in Sri Lanka. Sunquick has a strong position in the HORECA sector due to their food service solutions and support programs from beverage to multiple applications.

Giving details of the brand’s acceptance in the marketplace, General Manager Jerome Jayasinghe said that the excellent performance of the brand has resulted in it securing a market share of 55% in the category. It has maintained the volume and value growth momentum during the past three years consecutively. Sunquick is a Danish based international brand and available in more than 120 countries globally. Scan Products division of C.W. Mackie PLC in Sri Lanka is the local partner for bottling, distribution and marketing Sunquick under the original Danish recipe for the last 34 years. The brand gives Scan consumers the opportunity to have high quality world renowned natural fruit drink to taste and it is an ideal product to share with their loved ones. Sunquick is a reliable and trustworthy brand which always gives opportunity for consumers to experience the same great refreshing taste and the same uniform original recipe with a high level of quality and contains no artificial sweetness, colours or flavourings. Since it is a concentrated product with a recommended 1 + 9 dilution ratio it is economical and gives value for money. Further it is a family drink and provides real natural taste of fruits for the whole family. C. W. Mackie PLC is a diversified group of companies with a presence of more than 100 years in the country and is a listed company in the Colombo Stock Exchange.

Scan products division of C.W. Mackie is engaged in manufacturing, importing, and distribution of branded FMCG Products specialising in the food and beverage category which includes, well known local and international brands such as Sunquick Fruit Juice, Ovaltine, Star Brand Essences & Colourings, Scan Brand Bottled Water, Kotagala Kahata, Scan Jumbo Peanuts, Ocean Fresh Tuna and Scan Jack Mackerel. Scan consists of state-of-the-art factories for bottling of Sunquick fruit juice, bottled water which are fully automated factories with zero human touch in the processing line and also Scan is maintaining EU standards and certified in SLS, accredited with ISO 9001:2008, ISO 22000:2005, HACCP, GMP, Halal to maintain very high level of quality standards. They always give their utmost priority to maintain this high quality level with high quality standards.