Electronic brands led by Sony, Samsung and Panasonic continue to resonate strongly with consumers in the region, according to the Top 1000 Asia-Pacific Brands report, produced by Campaign Asia-Pacific in partnership with research company TNS.
The study, now in its eighth year, shows that major electronic players from Japan and Korea still dominate top-of-mind consumer recall among all brands, maintaining their high positions from last year.
Reflecting the Asian consumer passion for tech products, global brands such as Apple, HP and Google also feature in the top 10 list. Elsewhere, home-grown rising stars such as HTC are beginning to make more of an impression on the ranking.
The Top 1000 Brands report is the most extensive of its kind in the region. Aside from an aggregate ranking that lists the top 1000 brands across the region, the study also provides ranking and analysis of both the 10 markets surveyed and 10 key industry sectors.
The research is the result of more than 3,300 interviews conducted with consumers aged 15 to 64 regarding their favourite brands in 72 categories across 10 key markets: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. The full Top 1000 Brands report and view the complete rankings will be in the upcoming July issue of Campaign Asia-Pacific.