Redlime concludes Philips mega show

Thursday, 14 August 2014 00:30 - - {{hitsCtrl.values.hits}}

Redlime, Sri Lanka’s largest research and design firm has been engaged with Philips in creating the ‘Philips Live Healthy Look Good show’ since 2012. Philips was sure that the Redlime team will deliver best results and that they are in a unique position to receive unprecedented results from them. A custom made concept designed to facilitate the brand and its promotion. Hence the second season of the show was set out to be amongst people. The Redlime team came up with a plan to take the show to the streets. The cities in which the shoots were carried out were: Kandy, Colombo, Negombo, Kurunegala and Galle.

Over 30,000 transiting people in the busiest train station in Sri Lanka – Fort Railway Station and in some of the busiest bus stands in the country – Galle, Kurunegala and Negombo, along with more than 5,000 people at the Kandy City Centre mall witnessed productions of epic proportions. The expertise of showcasing a brand was very well familiar with the expert cameramen who played a pivotal role in the project. A 60 person production crew was hands on involved with the content and production where the production went on to nearly 14 hours continuously in each location. This was one of the largest and longest interactive shows produced in Sri Lanka. Redlime etched the concept from beginning to end and had the production crew and everyone behind the concept creation and carried out this colossal production carried out. Speaking on team Redlime’s performance, S. D. Nishanka – Founder/ Chief Strategist of Redlime said, “Redlime was exceptionally successful in promoting the Philips brand within Sri Lanka for the past two consecutive years drawing positive responses that keeps growing every season. The giant production strategically well planned and executed conceptually and production wise by the creative team of Redlime was indeed a great responsibility which yielded successful results. Kudos to Redlime in proving that there is nothing as impossible.”