Leo Burnett Asia Pacific named Network of the Year at ADFEST 2015

Tuesday, 31 March 2015 02:03 - - {{hitsCtrl.values.hits}}

Creative work across 11 offices contribute to the success

Leo Burnett Asia Pacific has been named the winner of the ‘Network of the Year’ award at ADFEST 2015, Asia Pacific’s leading advertising festival. The annual event, which concluded in Pattaya on Saturday evening, saw the attendance of 1,110 delegates from 53 cities and drew the participation of 3,295 entries across 18 awards categories. In total, work from 11 offices from Leo Burnett – including Sydney, Hong Kong, Melbourne, Jakarta, Colombo, Bangkok, Dubai, Beirut, Kuala Lumpur, Tokyo and Taipei – were recognised at the awards show and contributed to Leo Burnett’s overall score for the Network of the Year accolade. In total, Leo Burnett was awarded with a total of 47 Lotus awards including 1 Grande, 5 Lotus Awards, 8 Golds, 18 Silvers and 15 Bronzes. Winning works were created for some of Leo Burnett’s top clients including Samsung, Diageo, P&G, Honda, McDonald’s and 7-ELEVEN.

Leo Burnett Asia Pacific Chairman and CEO Jarek Ziebinski said, “At Leo Burnett, we believe that creativity is the single most important asset in business today. Over the years, as a network, we have focused on driving and pushing creativity boundaries in creating impactful communications for our clients that delivers business success for them. Being recognised at ADFEST for this work is a special significance and a huge honour.” This win marks the second time Leo Burnett has won the top accolade at ADFEST since 2013 when it won the Network of the Year award for the first time in the festival history. Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a humankind approach to marketing, the agency puts a brand’s purpose at the centre of communications to transform human behaviour. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked No. 1 in ‘New World Thinking’ by The Gunn Report and was named an Agency to Watch on Advertising Age’s 2015 A-List. In 2014, Leo Burnett was named ‘Network of the Year’ at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. In Asia Pacific, the network was voted No. 2 Most Admired Creative Agency by industry leaders across marketers and agencies on their most admired companies across Asia Pacific in a Campaign Asia’s poll in 2014. It was also named the Network of the Year at ADFEST 2015.