HNB wins Global Brand Leadership Award

Tuesday, 12 November 2013 00:01 - - {{hitsCtrl.values.hits}}

Hatton National Bank recently won the Global Brand Leadership Award for Excellence in Banking and Financial Services at the Global Brand Excellence Awards held at Taj Lands End, Mumbai, India. The event was organised by the World Brand Congress and is endorsed by the CMO Council Asia, Asian Confederation of Businesses and the World Federation of Marketing Professionals. The World Brand Congress is the single largest forum of the world’s most successful and sought after brands and is a meeting place for brand guardians and brand builders from diverse sectors covering every continent. The Hatton National Bank brand was rated as the sixth most valuable brand in Sri Lanka by Brand Finance Lanka (affiliated to Brand Finance UK) for 2013 and is valued at Rs. 13.7 b with a brand rating of AA. The HNB brand has been a symbol stability, strength and progress for Sri Lankans of all walks of life. And one of the main strengths of the brand is the reputation it has created over the years through individual brand advertising and value creation to win the trust of over two million Sri Lankans who have made it their trusted banking partner. Strong sub brands While the HNB brand has reaffirmed its presence in the market through financial performance, expansion, product development and

brand strategy the bank has also created a number of strong sub brands in key categories especially in savings, children’s savings , leasing, housing finance and micro finance which have taken leadership or is placed in the top quartile in the banking landscape in Sri Lanka. The bank’s very successful individual brand and marketing focus in the personal financial services category has made it the first and only Sri Lankan bank to be awarded as the Best Retail Bank in Sri Lanka for six consecutive years by the Asian Banker Magazine. The bank has over the years strived for product brand distinctiveness in rewarding its customers continuously through its flagship sub brand HNB Pathum Vimana, which has been a key initiative to drive financial inclusion in Sri Lanka and HNBs strategic CSR initiatives in health, water and sanitation, education and environment protection has very positively enhanced its brand reputation. The bank believes in conducting continuous brand health research studies on the corporate brand and its key sub brands to keep leadership position. Fitting reward for focused brand building HNB’s Managing Director/CEO, Jonathan Alles said: HNB is delighted to win the global brand leadership award for excellence in Banking and Financial Services. Winning such a prestigious, internationally renowned award is a fitting reward for focused brand building through very strategic marketing communication choices made over the years backed by actions to support on the ground. Going forward, this giant brand, HNB, will represent ‘stability, safety, security’ to all Sri Lankans, built on 125 years of trust, unrivalled service quality and operational excellence delivered by an empowered and knowledgeable workforce, employing the highest governance standards.” HNB is the first Sri Lankan bank to obtain an international credit rating by Moody’s Investors Services which is on par with the country’s sovereign rating. It was named ‘Bank of the Year’ in Sri Lanka for 2012 by the prestigious Banker Magazine of UK.