The Siren refreshes direction and repositions firm for next growth phase

The team at The Siren (from left): Founder/Consultant Nayomi Handunnetti, Consultant Niloufer Vandergert and Consultant Rangika Meegama

The Siren has unveiled its new direction as a marketing outsourcing company to fuse its position as a forward-thinking business. 

The organisation which was launched in 2009 has undertaken an extensive strategy reset that will power the company’s next phase of growth. 

The Siren, delivers end-to-end seamless, sustainable and strategic marketing services. So rather than hiring an in-house marketing department, which costs time, money, and resources, outsourcing a company’s marketing to the Siren offers the whole package at a fraction of the cost. With a wealth of experience and expertise, the company is specialised in delivering a full spectrum of marketing services to increase sales and profitability and help achieve marketing and business development objectives. 

“Our flexible business model fits right into yours. We work as an extension of your company, from market strategy to the development and execution of campaigns in your marketing roadmap. We can collaborate with your in-house marketing team or as the marketing arm of your company. So, whether you need a quick strategy session, help on a short-term project, or full outsourced marketing support, we can design a right-fit engagement for you,” commented Siren Consultant Niloufer Vandergert.

To complement the relaunched company, the Siren has also revamped its website (www.thesiren.lk) highlighting its renewed business focus. The website redesign offers a clean and easy-to-understand platform, allowing visitors to easily navigate through the company’s services and solutions while reflecting the overall company’s vision and capabilities.

“The revamping of our website is symbolic of the recent organisational changes,” commented Siren Consultant Rangika Meegama. “The new company website is part of the ongoing evolution of the Siren. We have refreshed our website reflecting the personality of the company. Our design is more modern, intuitive and with this new look, we wanted to make the user experience as simple as possible.”

The Siren was founded in 2009 by award-winning marketing professional, Nayomi Handunnetti. Now driven by a team of like-minded people with extensive experience and knowledge, the Siren is better geared to drive the company forward.

At the Siren, people are its most important resource and business operates within a socially responsible system that harnesses the advancement of lady professionals. The company’s vision is to create opportunities for women to restart their careers after taking a break to raise children or to care for family. Therefore, the Siren provides the right platform for lady professionals to successfully rejoin the workforce and seamlessly integrate back into the corporate world. By giving preference to lady professionals who have left the corporate world, the Siren is not only investing in the future of the labour force but also giving these individuals an opportunity to shine.