Saturday Sep 06, 2025
Saturday Sep 06, 2025
Thursday, 4 September 2025 04:41 - - {{hitsCtrl.values.hits}}
Victorious Sunshine Consumer team at Dragons of Sri Lanka 2025
Sunshine Consumer has emerged as one of the top winners at the prestigious Dragons of Sri Lanka 2025, held on Friday, 22 August. The company took home 10 Dragons awards, including five metals and five Black Dragons, reaffirming its position as one of Sri Lanka’s most dynamic and innovative FMCG players.
The company’s brands shone brightly across categories. Watawala secured a Gold Dragon for the impactful Wesak campaign that was done to enable transport among Wesak zones for those visiting Colombo on foot. Zesta was recognised with Gold and Silver Dragons for the inspiring “My Zesta Story” campaign. Daintee won a Bronze Dragon for the magical “Gingerbread House” campaign, which captivated young audiences during the festive season, while X-tra earned a Bronze Dragon for the bold “X-tra” campaign that resonated strongly with youth.
In addition, Sunshine Consumer earned five Black Dragons for outstanding work across campaigns. Ran Kahata received two Black Dragons for the empowering “රන් කහට මගේ මතේ ” campaign, while Watawala Tea earned three Black Dragons for “අපිව එකතු කලේ වටවල ” and its Wesak campaigns, marking a truly remarkable sweep for the company.
Established in 2000, the Dragons of Asia recognise the best results-driven marketing across the region and culminate with the Dragons of Asia and Dragons of Malaysia awards in October. Sri Lanka’s local program now provides a dedicated stage for homegrown excellence and a pathway to Asia-wide recognition, spotlighting brands and campaigns that consistently push boundaries.
Commenting on this milestone, Sunshine Consumer Chief Marketing Officer Kavi Rajapaksha Deshapriya said: “These wins reflect our brand’s ability to remain relevant, connect emotionally, and create real impact in the lives of Sri Lankan consumers. I am extremely proud of our marketing and brand teams who continue to push boundaries and deliver meaningful campaigns.”
Sunshine Consumer Chief Executive Officer Anuruddha Aluvihare added: “This recognition is a testament to the hard work, creativity, and passion of our people. We are committed to strengthening our brands and driving innovation in the FMCG space, ensuring we continue to delight consumers while growing responsibly as a business.”
From teas to confectionery, Sunshine Consumer’s award-winning campaigns highlighted the company’s ability to blend local insights with creativity, making its brands household favourites across Sri Lanka. The recognition at Dragons of Sri Lanka 2025 marks yet another significant milestone in the company’s journey of growth and leadership.
Sunshine Consumer is the largest branded tea company in the country and major player in sugar confectionary. The flagship tea brands, Zesta, Watawala Tea, and Ran Kahata, cater to diverse market segments and dominate the domestic tea market with over 50% market share. With over 75 products including Daintee (toffees and chocos), Milady (candies), and X-tra (lozenges and gums) the company’s products are among some of the most popular confectionery brands in the country, with more than 90% penetration across the entire grocery channel.
