Sri Lanka’s most awaited brand recognition: SLIM Brand Excellence 2025 now open for entries

From left: SLIM President Prof. Dewasiri N. Jayantha, SLIM Vice President – Events and Sustainability Enoch Perera, Senior Vice President – Education and Research Dr. Dilhan Sampath Jayatilleke, Project Chair Kaushala Amarasekara, SLIM Brand Excellence 2025 Head of Jury Tharaka Ranwala, and SLIM CEO Chamil Wickramasinghe 

The SLIM Brand Excellence Awards return with renewed purpose in 2025, spotlighting Sri Lanka’s most outstanding marketing achievements and brand stories. More than a celebration of success, this year’s edition promises to elevate industry benchmarks, foster innovation, and empower local marketers to reach world-class standards—driving national growth through excellence in branding.

Spearheaded by the Sri Lanka Institute of Marketing (SLIM), the awards recognise the human ingenuity behind remarkable brand journeys. From strategic brilliance to emotionally resonant storytelling, the program sets the stage for brands that have boldly navigated challenges, embraced creativity, and earned consumer trust.

SLIM President Prof. Dewasiri N. Jayantha stated, “Brand Excellence 2025 stands as a pivotal platform that goes beyond celebrating success—it sets new industry benchmarks, fosters innovation, and elevates Sri Lankan marketing to global standards. By recognising strategic brilliance and creative excellence, this initiative contributes meaningfully to the nation’s branding landscape and economic progress.”

Launched over two decades ago, the SLIM Brand Excellence Awards continue to serve as the country’s premier platform for showcasing the convergence of strategy, innovation, and brand storytelling. The 2025 edition promises to uphold its legacy through a rigorous and transparent judging process steered by a panel of senior industry professionals. 

With a renewed focus on sustainability and long-term industry impact, SLIM aims to create more than an awards ceremony. “SLIM Brand Excellence is more than an awards ceremony—it’s a celebration of the passion, perseverance, and purpose behind Sri Lanka’s most impactful brands. In 2025, we aim to not only honour excellence but to ignite a new wave of innovation, collaboration, and responsible brand leadership for the future,” said SLIM Vice President – Events and Sustainability Enoch Perera. 

Each award entry is evaluated not only for market success but also for the depth of its vision and the strength of its execution. Brands that exemplify courage, dedication, and perseverance will be recognised for their role in shaping Sri Lanka’s marketing landscape. 

These awards also serve as a learning platform, inspiring future marketers and academia alike. It’s about competing with the best and evolving the future of Marketing in Sri Lanka,” explained Senior Vice President – Education and Research Dr. Dilhan Sampath Jayatilleke. “We showcase the tangible results of Strategic Brand Building, inspiring our stakeholders and emerging Marketers to push boundaries and apply global best practices.

The Awards place a strong focus on innovation and long-term impact, making it one of the most meaningful recognitions in the local business ecosystem.”

Leading the initiative is Project Chair Kaushala Amarasekara who noted, “It’s an honour to helm this year’s SLIM Brand Excellence Awards. We’re excited to take this prestigious platform to new heights — creating an inspiring and dynamic space that celebrates brands with courage, commitment, and impact. We invite all eligible brands to step forward and showcase the brilliance behind their success.”

Judging plays a critical role in spotlighting meaningful success stories across industries. “We’re delighted to commence SLIM Brand Excellence 2025, continuing our commitment to honour the brands that lead with innovation and excellence in Sri Lanka. This marks the beginning of another inspiring chapter in brand leadership,” added Brand Excellence 2025Head of Jury Tharaka Ranwala.

SLIM CEO Chamil Wickramasinghe emphasised, “We inspire a culture of continuous improvement and strategic thinking—critical for our brands to thrive in an ever-evolving global marketplace.”

With a vision rooted in uplifting the marketing profession and a mission to propel Sri Lanka toward global competitiveness, the SLIM Brand Excellence Awards 2025 reaffirm SLIM’s role as a catalyst for industry advancement—and a beacon for branding brilliance.