Singer, SLIM join forces to boost sales team stature

Wednesday, 2 September 2020 00:00 -     - {{hitsCtrl.values.hits}}

Singer partnered with SLIM to elevate customer experience via effective leadership development. The launch of Advanced Certificate in Retail Services Marketing took place at Singer head office 

From left: MoU sharing with the participation of Singer Sri Lanka Finance Director Lalith Yatawala, Singer Sri Lanka Group CEO Mahesh Wijewardene, SLIM President Roshan Fernando, SLIM Vice President – Education Nuwan Gamage, and SLIM CEO/Executive Director Sanath Senanayake ​

  • Aims to provide a world-class customer experience

Singer (Sri Lanka), the premier consumer durables retailer has collaborated with Sri Lanka Institute of Marketing (SLIM), the apex body for marketers, to launch an Advanced Certificate in Retail Services Marketing in a bid to equip Singer sales force with the best practices and industry knowledge in marketing.

This collaboration would contribute the Singer’s aim of elevating the customers’ experience to the next level backed by a well-trained staff. As a corporate with a customer-centric vision, Singer has always been keen on providing a unique customer experience and this initiative further helps in its endeavours. The Advanced Certificate in Retail Services Marketing provides that all-important opening for its sales staff to become future leaders while enhancing their marketing skills to better serve the customers.

Singer has been repeatedly recognised as a ‘Great Place to Work’ for its initiatives that earmarked for creating employee trust and satisfaction that ultimately led to increased productivity, efficiency and enhanced service offerings. Singer’s initiatives in building its team stature has placed the company at the forefront in Sri Lanka’s retail segment with a strong year on year sales growth.

“Singer is one of the largest conglomerates with an island wide presence and a strong sales network.  The company is renowned for its best in class customer service that has propelled it to greater heights. This initiative will further assist in our endeavours to streamline the best practices in customer service and further reinforce our brand presence in Sri Lanka,” says Singer (Sri Lanka) Chief Executive Officer Mahesh Wijewardene.

Apart from the newly introduced Advanced Certificate, Singer has established Singer Retail Academy, registered at the Tertiary and Vocational Education Commission (TVEC). The academy provides a Certificate course in Customer Care and Retail Operations, which acts as the foundation for a stellar career at Singer. 

The sales personnel who successfully complete it are directed to the Advanced Certificate in Retail Services Marketing. This program is well structured to enable the participants to learn from fundamentals to advanced marketing concepts. 

Singer (Sri Lanka) Director – Human Resources and Business Integration Roshan Kulasuriya comments on the novel initiative: “Singer accommodates over 3,000 sales staff who are keen on taking up leadership roles in our organisation. It is of utmost importance to mould them to be sales professionals and providing them a validation with an Advanced Diploma offered through SLIM – a key investment that we are banking on. Prioritising on employees and their future prospects have reinstated a sound environment where we can better serve our customers.”