Seven Media brings childhood dreams to life with Jack and Gelato brand launch

Friday, 11 July 2025 02:25 - - {{hitsCtrl.values.hits}}

Jack and Gelato Founder Shenaya De Alwis

Seven Media Group CEO Nathasha Martyn

When imagination meets storytelling and a blank canvas becomes a brand, you get Jack and Gelato — the freshest, most playful frozen dairy brand to hit Sri Lanka. Brought to life by creative agency Seven Media, this whimsical gelato brand was built from scratch in under two weeks, proving that great things can happen when trust, vision, and creativity collide.

The brief? There wasn’t one. Just a name, a dream, and a childhood rhyme: Jack and Jill. With only an idea in hand, Seven Media dove headfirst into strategy before aesthetics, unpacking the “why” behind the brand, identifying a gap in the frozen dairy space, and shaping a unique identity rooted in emotion, nostalgia, and bold personality.

To break free from the cookie-cutter norms of frozen dessert branding, Seven introduced a character at the heart of the story — Jack, a chill polar bear with massive mascot appeal. Designed to charm both kids and adults, Jack brings the brand to life with cool vibes, a playful edge, and a global-ready identity.

Ditching loud, trend-driven visuals, the team opted for a cooler-toned colour palette, a distinct logo, and a typographic style that is anything but ordinary. Every detail was carefully crafted to reflect a nostalgic, storybook feel—playful yet polished, quirky yet cool.

Inspired by that age-old rhyme, Jack and Gelato reimagines storytelling through original comic strips, packaging, and witty copy—turning every scoop into a tale worth telling.

The brand’s first appearance at a local carnival pop-up was a runaway success, instantly winning hearts across generations. A few weeks later, Jack and Gelato opened its flagship outlet in Negombo, bringing its dreamy gelato world to life in a vibrant, storybook-inspired space.

What makes this journey even sweeter? Seven Media handed the reins to its younger creatives, empowering a new wave of talent to lead with heart, hustle, and imagination. From blank canvas to buzzworthy brand, Jack and Gelato is more than just a dessert stop, its proof that dreams, when backed by storytelling and strategy, can become iconic.

“Building the Jack and Gelato brand was an incredibly fast-paced and energising experience. We had just one week to bring the brand to life—but with a client as decisive and passionate as Shenaya, and a young, talented team who thinks beyond the conventional, we knew it was possible. Together, we crafted a compelling brand narrative that truly reflects what today’s consumer aspires to see in a gelato brand. I believe we brought Shenaya’s vision to life—and we’re proud to have been part of that journey,” said Seven Media Group CEO Nathasha Martyn.

“It was amazing to work with Seven Media. The most enthusiastic, friendly, and hardworking. Despite the short timelines, they delivered exactly what we envisioned — without compromise. They were flexible, accommodating all our requests with professionalism and a can-do attitude. Truly a pleasure to work with such a dynamic, creative and dedicated team,” said Jack and Gelato Founder Shenaya De Alwis.

Jack and Gelato is now scooping smiles daily in Negombo and preparing to launch in Colombo soon.

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