SLIM announces 2023 edition of SLIM-Kantar People’s Awards under theme “Choices define us”

SLIM President Nuwan Gamage

Kantar Sri Lanka Director Himalee Madurasinghe

Project Chairperson Dr. Sumith de Silva

SLIM has announced the launch of 2023 edition of SLIM-Kantar People’s Awards, that recognises the heart share of the people. 

Kantar, the world’s leading marketing data and analytics company operating in Sri Lanka at present, has partnered with SLIM as its research partner for SLIM-Kantar People’s Awards since 2022 and the theme for SLIM-Kantar People’s Awards 2023 is “Choices define us” as per the people’s mandate.

The SLIM-Kantar People’s Awards uses a scientific research process to identify the most popular brands, personalities, organisations, advertisements, songs, and artists that are closer to the hearts of Sri Lankan people. Its distinctiveness lies in its people-led jury system, making it an eagerly anticipated event that truly recognises those who have captured the hearts of the public.

Initiated in 2006 by SLIM, the apex body for marketing in Sri Lanka, People’s Awards is an awards show where the people of the country act as judges. This pioneering concept has gained momentum over the years, making it a driving force in the marketing industry and a highly anticipated event among the public.

SLIM President Nuwan Gamage said: “SLIM ensures that we always collaborate with the best partners to execute our actions to fulfil the aspirations of Sri Lankan marketers. It is an honour to have Kantar Sri Lanka on board as the research partner to ensure that the survey is done in the most scientific and transparent manner. The credibility of Kantar Sri Lanka adds immense recognition to the People’s Awards.”

Kantar Sri Lanka Director Head Himalee Madurasinghe said: “We at Kantar specialise in better understanding the people and help shape the brands of tomorrow for creating a positive impact.  Our partnership with SLIM on SLIM-Kantar People’s Awards reflects our commitment to using scientific research processes to help businesses and other stakeholders make informed decisions based on data and insights gathered through robust research methodologies.”

Project Chairperson Dr. Sumith De Silva said: “Our choices define us in many ways; choices reflect our beliefs, values, and character, and shape our experiences and opportunities. It’s important to recognise the power of our choices and to make them wisely. As the objective of the SLIM-Kantar People’s Awards is to discover what brands, personalities, and media institutions are closest to the people’s hearts, the theme for SLIM-Kantar People’s Awards 2023 is ‘Choices define us’. I am honoured for having an opportunity to contribute to such a massive event.”