SDB bank clinches first-ever SLIM Digis award for Father’s Day campaign

Tuesday, 23 September 2025 00:37 - - {{hitsCtrl.values.hits}}

From left: ViralPool HR Executive Ayomi Munasinghe, Digital Marketing Executive Ashan Zwinglin, Sinhala Copywriter Chathura Bandara, SLIM VP – Events and Sustainability Enoch Perera, President Prof. Dewasiri N. Jayantha, SDB bank Senior Manager – Marketing and Corporate Communication Gayan Fernando, Deputy Manager – Corporate Communication and Media Relations Dulma Hettige, and Deputy Manager – Digital Marketing Ganga Vidumali

SDB bank has announced its first win at the prestigious SLIM Digis 2.5 Awards, securing the Silver Award in the category of Best Use of Digital in Corporate Branding for its heartfelt Father’s Day campaign 2024, “Rahasin Ithirikala Adarayak”.

The campaign was designed to create brand awareness, strengthen loyalty, and establish a positive brand image, while also highlighting positive social messages around young entrepreneurship and SME empowerment. Produced by ViralPool Ltd., the initiative focused on deeper values and emotional connection, paying tribute to the quiet strength and enduring, unspoken love of fathers. It resonated strongly with audiences across Sri Lanka and reinforced SDB bank’s community-centric ethos.

Through innovative use of digital platforms, the campaign enhanced brand visibility, fostered meaningful engagement, and showcased the Bank’s evolving approach to emotionally resonant, purpose-driven communication in the digital age. It recorded strong YouTube viewership, high levels of social media interaction, and achieved a total reach of over 5 million across YouTube, Facebook, and third-party platforms.

SDB bank Chief Executive Officer Kapila Ariyaratne said: “This recognition is not only a celebration of creative and digital excellence, but also a reflection of our vision to empower entrepreneurs and SMEs who drive Sri Lanka’s growth. At SDB bank, we believe in using creativity and meaningful storytelling to take that message to the wider public, building connections that go beyond banking. I am especially proud of our marketing team and supporting agencies whose dedication and innovation helped bring this campaign to life, and whose work continues to strengthen our bond with the communities we serve.”

Winning at SLIM Digis 2.5, Sri Lanka’s premier awards for digital marketing excellence, reaffirms SDB bank’s position as a forward-thinking, purpose-driven brand that continues to push creative boundaries while staying true to its values.