Roar Adx to empower advertisers as exclusive representative of Daraz Marketing Solutions in Sri Lanka

Roar Global Regional Director of Media Sales Prash Balakrishnan (left) with Daraz Sri Lanka Managing Director Bart van Dijk

Roar AdX has announced its partnership with Daraz Sri Lanka, a renowned e-commerce platform in South Asia. 

As the exclusive reseller for Daraz Marketing Solutions (DMS), Roar AdX will help Sri Lankan merchants leverage the advertising tools offered on the Daraz platform.

As part of this partnership, Roar AdX will provide its expertise to onboard, train, and upskill businesses looking to advertise on Daraz. Roar AdX will offer dedicated customer support, exclusive webinars, and learning resources in all three languages to empower businesses to create and run effective advertising campaigns.

“Daraz offers an unparalleled opportunity for businesses to showcase their products to highly engaged audiences, and this partnership would ensure businesses receive the right visibility and access to the audience they need to grow online. Together with Roar, we aim to guide businesses in executing campaigns that would be instrumental in revolutionising e-commerce advertising in the region,” said Daraz Sri Lanka Managing Director, Bart van Dijk.

With a presence in five markets and over 25 million users, Daraz offers seamless and effective ad solutions. This strategic collaboration will allow businesses to leverage the power of Daraz’s robust platform, which enables them to run ads directly from their seller centre to reach a high-intent audience, and Roar AdX’s industry knowledge to drive successful advertising campaigns.

Since 2020, Roar AdX has served as a leading media reseller for digital advertising platforms. It is the Meta Authorized Sales Partner (ASP) in Sri Lanka and works with LinkedIn in Sri Lanka and Bangladesh, supporting over 1,000 businesses in leveraging the advertising tools offered by these platforms. To date, the company has completed over 4,000 support hours and conducted more than 50 events, including workshops and exclusive in-person training.

“Advertising on Daraz empowers its merchants to strategically shape success through targeted visibility. A well-executed campaign would help position their products for prominence, resulting in capturing the attention of high-intent audiences and better conversions,” said Roar Global Regional Director of Media Sales, Prash Balakrishnan.

Roar AdX is a subsidiary of Roar Global, a go-to-market specialist for global advertising platforms aiming to enter and grow their presence in emerging markets in the APAC region. With offices in Singapore, Sri Lanka, Bangladesh, Laos, and Brunei and a team of over 80 media and marketing experts, Roar Global is well-positioned to support this new partnership with Daraz.

Daraz, founded in 2015, is the leading e-commerce platform in South Asia, serving Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. With advanced marketplace technology, it enables over 200,000 active sellers to reach the fast-growing consumer class in a region of 500 million people. Daraz operates efficient logistics and payment infrastructure through Daraz Express and Daraz Pay, with a vision to serve 50 million consumers and businesses by 2030.

This partnership provides an exciting opportunity for Roar AdX and Daraz to drive e-commerce advertising in the region and help businesses achieve exponential growth.