Monday Feb 23, 2026
Monday Feb 23, 2026
Wednesday, 18 February 2026 00:00 - - {{hitsCtrl.values.hits}}
Roar Adx and Tiktok representatives with the Spa Ceylon team
Roar Adx and Tiktok representatives with the Ceylon Biscuits Ltd. Team
Roar AdX recently hosted two of its clients, Ceylon Biscuits Ltd. (CBL–Munchee) and Spa Ceylon, for a leadership connect with senior teams at TikTok’s Middle East and South Asia headquarters in Dubai.
The connect focused on how Sri Lankan brands can strengthen relevance and performance on TikTok, with discussions spanning consumer behaviour on the platform, creative effectiveness, and regional growth priorities. It also enabled direct engagement with TikTok’s regional teams, offering the brands clearer insight into how platform decisions are shaped and how markets such as Sri Lanka fit into TikTok’s broader growth agenda.
Roar AdX Vice President-Partnerships Vimukthi Muthukudaarachchi said: “Hosting CBL and Spa Ceylon at TikTok’s regional headquarters reflects our commitment to strengthening the TikTok for Business ecosystem in Sri Lanka. We are focused on giving local brands direct access to platform expertise, closing knowledge gaps, and enabling brands in emerging markets to compete confidently alongside global players.”
This engagement comes at a time when TikTok is playing an increasingly important role in how consumer brands build reach and drive conversion at scale. By enabling this access, Roar AdX strengthens its commitment to supporting local brands beyond campaign delivery, by connecting Sri Lankan advertisers to the thinking and strategies that drive platform-led brand growth in emerging markets.
