Roar AdX delivers Meta platform-led experience at DMASL Digital Summit 2025

Wednesday, 6 August 2025 00:02 - - {{hitsCtrl.values.hits}}

Winners of the Roar AdX audience engagement campaign, Navoda Mapa and Dilshara Hasanka walked away with Meta AI glasses

Roar AdX, the official Meta advertising partner at the DMASL Digital Summit 2025, played a dynamic role in this year’s gathering of South Asia’s digital marketing community, reinforcing its commitment to platform excellence and Sri Lanka’s digital growth journey.

Held under the theme “The Rise of Digital Asia,” the Summit attracted over 700 participants and 25+ speakers from across the region. Roar AdX led the charge in creating engaging touchpoints throughout the event, including an interactive competition that gave away Meta AI glasses to two lucky winners across both days, drawing attention to the evolving role of Artificial Intelligence (AI) in the advertising ecosystem.

Beyond the giveaways, Roar AdX’s presence symbolised its ongoing mission to democratise access to platform advertising, supporting startups, Small and Medium Enterprises (SMEs), and large-scale enterprises to unlock value through Meta.

As part of the Roar Global group, Roar AdX stood alongside 3P Media—the official Google advertising partner, who hosted a breakout session spotlighting two nationally relevant campaigns and offering attendees a behind-the-scenes look at high-impact Google ad strategies.

“At Roar AdX, we see moments like the DMASL Digital Summit as an opportunity to contribute to the larger conversation on how Sri Lanka can build platform talent and lead with creativity and performance,” said Roar Global Director Marketing Kithunika Nawalage.

DMASL 2025 reaffirmed the country’s role as a convening hub for digital talent, strategy, and collaboration—and Roar AdX remains proud to be part of shaping what comes next.

Roar AdX is a fully owned subsidiary of Roar Global, a conglomerate of marketing and AI businesses, working in cohesion to enable companies to thrive in the digital age.

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