Prime Group’s legacy in real estate featured in Kotler’s ‘Essentials of Modern Marketing’

At launch of Kotler’s ‘Essentials of Modern Marketing’ – Sri Lanka Edition, (from left:) Prime Group Co-founder and Co-Chairperson Sandamini Perera, Open University of Sri Lanka Professor Nalin Abeysekara, Ministry of Education Secretary Nalaka Kaluwewa, Kotler Impact, Sri Lanka and Maldives Deyo Brand Consultancy and National Representative Founder and CEO Denzil Perera, and Prime Group Co-founder and Co-Chairman Premalal Brahmanage

Prime Group, has been honoured as the only real estate brand to be featured in the first-ever Sri Lanka edition of ‘Essentials of Modern Marketing (EOMM)’ by globally renowned father of Modern Marketing Prof. Philip Kotler. 

The distinction raises Prime Group’s marketing strategies to global case study status, positioning the company as an international benchmark for real estate marketing excellence. The inclusion positions Prime Group among an elite circle of brands shaping the nation’s economic and creative future.

The recognition coincides with Prime Group celebrating three decades of industry leadership, built on pioneering marketing approaches that have consistently raised the bar rather than following industry conventions. The strategic consistency in brand positioning and innovative market leadership has distinguished Prime Group throughout its 30-year journey. The inclusion also showcases the trust and credibility the brand has built. Now, through the special Sri Lanka edition, the Prime Group story is taught to the world.

Prime Group Co-Chairperson Sandamini Perera said: “To be recognised by Prof. Philip Kotler in this landmark publication is a special honour and proves the strength of our brand. At Prime Group, we have never followed trends but create them. For three decades, Prime has introduced first-of-its-kind marketing innovations, including the recent Prime Premier initiative, New Property Hotline, and revolutionary payment solutions. These transformed how Sri Lankans perceive and experience real estate. Today, we do more than build homes but contribute to create communities, experiences, and lasting legacies. The recognition by the world’s foremost marketing authority confirms our unwavering commitment to marketing mastery and ethical innovation as we continue to set the gold standard in our industry.”

Featured in Kotler’s globally respected marketing publication is considered one of the highest endorsements a brand can achieve. The recognition emphasises Prime Group’s dedicated commitment to innovation, customer-centricity, and brand leadership in shaping how Sri Lankans live and invest with a special highlight on the decades of trust earned from satisfied customers.

With a legacy of over 30 years, a portfolio of more than 45 completed apartment projects, over 30 individual villa projects and over 10,000 land projects delivered island wide, Prime Group continues to redefine real estate in Sri Lanka. Added to the Kotler’s edition is an added distinction of securing a global marketing benchmark. 

Launched on 22 August at the Cinnamon Grand, Colombo in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory, the Sri Lanka edition is a significant historic achievement as the nation joins Kotler’s prestigious series of country-specific publications. The ‘Essentials of Modern Marketing’ series is celebrated worldwide for capturing the latest trends, strategies, and success stories that define contemporary marketing. With the new edition, Sri Lanka has cemented the country’s place on the global marketing stage as a nation of respected enterprises and inspiring business community.