PRASL concludes ‘Unlocking the Power of AI’ workshop in partnership with SCoRe

Monday, 30 June 2025 02:39 - - {{hitsCtrl.values.hits}}

PRASL masterclass participants – Gathering of communication leaders, innovators, and future-forward thinkers

The Public Relations Association of Sri Lanka (PRASL), the country’s leading representative body for the PR industry, in collaboration with the School of Communications and Reputation (SCoRe), successfully concluded the highly anticipated two-day professional development workshop titled “Unlocking the Power of AI” at the NH Collection Colombo recently.

Exclusively designed for communications and PR professionals, the workshop provided an intensive, hands-on learning experience featuring expert insights and forward-thinking discussions on the practical applications of Artificial Intelligence (AI) in public relations. Led by SCoRe Dean and Co-Founder Hemant Gaule—a renowned educator and thought leader in AI, behavioural psychology, and communications—the sessions offered an immersive exploration of how AI is transforming communication strategies, workflow automation, content creation, and ethical frameworks within modern PR.

Participants gained a comprehensive understanding of generative AI’s potential and limitations, learning how to effectively integrate AI tools into everyday PR tasks. Interactive simulations enabled attendees to engage in real-world exercises covering workflow automation, content creation, and campaign research. The workshop also addressed critical ethical considerations such as data privacy, plagiarism, misinformation, and the impact of AI on human creativity and professional skills.

“This workshop was a real eye-opener. We always assumed this level of AI technology was beyond our reach but the session revealed just how accessible and powerful these tools can be. A heartfelt thank you to PRASL for curating such a transformative experience,” shared Shaliza from Hardtalk Sri Lanka.

Kites Global Business Development Manager Chase D added, “We explored a wide plethora of AI tools and took a deep dive into real-world use cases. The 4 hours felt incredibly valuable, extremely insightful and empowering. Thank you, PRASL, for such a high-impact session!”

Commenting on the broader impact of the workshop, PR Wire Associate Director Anjuu Bakshani noted, “This workshop marked a significant step in equipping Sri Lanka’s communications and PR professionals with the tools and mind-set to navigate the evolving future of PR. We recognised the growing need to make AI more accessible and offer a space for practical, hands-on learning—and we’re proud to have delivered just that. The level of engagement, curiosity, and energy in the room reflected a real hunger for progress. This is just the beginning of how we can shape smarter, more strategic communications through innovation and collaboration.”

As part of its ongoing efforts to strengthen PR knowledge and nurture future talent, PRASL recently visited Kelaniya University to engage with students and faculty, sharing insights on emerging trends and best practices in Public Relations. This initiative underscores PRASL’s commitment to bridging academia and industry, ensuring the next generation of PR professionals is well-equipped for the evolving communications landscape.

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