NCE to hold forum on “Business Conversion and Global Reach through Social Media Platforms”

Thursday, 26 February 2026 00:00 - - {{hitsCtrl.values.hits}}

Senura Abeywardena

Chalinda Abeykoon

Gayathri Seneviratne

Rukshan Xavier

Shalendra Mendis

Udara Dharmasena

Prof. Rohan Samarajiva

The National Chamber of Exporters of Sri Lanka (NCE) is set to hold a pinnacle forum, titled “Business Conversion and Global Reach through Social Media Platforms,” on 10 March from 3:30 p.m. onwards at the Cinnamon Grand Hotel, Colombo. The event will see the participation of exporters, CEOs, directors, senior management, and marketing strategising team members.

This informative forum will focus on key areas such as: Reach the right audience, globally; Unlock the power of social media platforms; Master social media algorithms – spotlight on TikTok; Turn engagement into conversions; Make digital and social media a core business strategy; Optimise accounts and devices for maximum performance; User interactions- through enhanced targeting and engagement; Digital and social media being integral component for business marketing plans.

The expert panel discussion will feature leading personalities with expertise in optimising the social media strategy: Meta Head of Public Policy, Central Asia, Mongolia and Sri Lanka Senura Abeywardena, Daraz Sri Lanka Managing Director Rukshan Xavier, nVentures Ltd., Managing Partner Chalinda Abeykoon, The Hackvertising Network Founder Shalendra Mendis, Digital and Data-Driven Strategist, Lead Trainer, Independent Consultant Gayathri Seneviratne and Roar AdX Regional VP – Client Success Udara Dharmasena.

The panel discussion would be moderated by LINERasia Founding Chair Prof. Rohan Samarajiva,

The NCE said social media, build and engage online communities which is a powerful marketing channel for acquiring, engaging and retaining clients locally or globally. Through effective content strategies, interactive features and strategic management techniques there are opportunities across multiple social media platforms. By developing sustainable content and workflows, an organisation can reach its target audience in just a few clicks. The role of “Social Media in Business Transformation and Reaching Global Heights” has become a necessity as social media marketing is the fastest way to grow one’s business today.

Why social media makes your brand more relatable is that unlike the traditional television advert, customers can have a rapid opportunity from any part of the globe to have a back-and-forth conversation with businesses through social media.

Conversion marketing is the science and strategy of turning interest into action as the buttons and links that requests users to “Buy Now” or “Sign Up” can make or break the conversion rates. Strategic placement for maximum impact with strategic shifts working together will integrate business conversions with the quietest clicks into loyal customers from any part of the world.