Innovative dsityreshop.com by DSI Tyres honoured with 4 wins at SLIM Digis 2.5

Tuesday, 23 September 2025 00:34 - - {{hitsCtrl.values.hits}}

From left : Area Manager Sajeewa Thushara, E-Commerce Officer Madushan Neththasinghe, Sales Manager Roshan Vithanage, Marketing Manager Dhanuka Sasanga, DSI Tyres Managing Director Kavinda Rajapaksa, Assistant General Manager Chamith Karunarathna, Digital Marketing Officer Shanuka Nirmal, Assistant Brand Manager Menuka Kodagoda, Senior Creative Designer Hasitha Hettiarachchi, and Area Manager Eranda Raaweera

Sri Lanka’s pioneering tyre e-commerce platform, dsityreshop.com, backed by the trusted strength of DSI Tyres, was honoured with four awards at the prestigious SLIM DIGIS 2.5 Awards. These recognitions spotlight the platform’s innovative Pick-Up from Dealer model and data-driven, performance-focused campaigns.

The ‘Pick-Up from Dealer’ initiative is a first-of-its-kind omni-channel model in Sri Lanka, enabling customers to order online and conveniently pick up their tyres at authorised DSI Tyres dealers, combining digital convenience with trusted in-store service.

At SLIM DIGIS 2.5, dsityreshop.com proudly secured two Category Best Awards (Silver):

Best use of digital in a marketing campaign for automotive
nBest use of data and predictive intelligence

In addition, the platform was also recognised with:

Bronze – Best Performance Marketing Campaign
Merit – Best SEO/SEM Campaign

Through this dual fulfilment system, customers can purchase genuine DSI Tyres and Hankook tyres online, with the choice of secure home delivery or pick-up from dealer via DSI Tyres’ trusted dealer network.

Commenting on this success, Samson Rubber Industries Managing Director Kavinda Rajapaksa, said:

“We are proud to see dsityreshop.com recognised with four awards at SLIM DIGIS 2.5. This achievement reflects our vision of transforming the tyre-buying journey in Sri Lanka through digital-first innovation. I would also like to commend the passionate marketing and eCommerce team that spearheaded this business model innovation, delivering results that have made a real impact on both our customers and the company.”

With these wins, dsityreshop.com has set new industry benchmarks as Sri Lanka’s most innovative and awarded tyre e-commerce platform, backed by DSI Tyres, and continues to redefine the digital future of tyre shopping.