Inauguration of SLIM ‘License to Sell’ for 2020

Wednesday, 26 August 2020 00:56 -     - {{hitsCtrl.values.hits}}

From left: SLIM CEO/ED Sanath Senanayake, SLIM Past President and Advisor Business Development Dr. Pradeep Edward and MBSL MD/CEO Lalith Fernando 


The inauguration ceremony of SLIMs ‘License to Sell’ (LTS) 2020, Batch 6 was held on 8 July at SBS, Colombo. The event was graced by the SLIM CEO Sanath Senanayake, SLIM Past President and Advisor Business Development Dr. Pradeep Edward, MBSL Insurance and Sales MD/CEO Lalith Fernando. 

‘License to Sell’ (LTS), developed by SLIM Trainings, is a program aimed at producing trained sales staff to the job market and honing the skills of those who are already employed in the profession. The core objective of the program is to provide a 360-degree skill development to sales staff, which will accelerate their performance. 

LTS has been designed by utilizing the latest teaching techniques, which provide the optimum knowledge and skills development of sales professionals. With a blended focus on theoretical and practical aspects, the program is conducted by professional trainers with expertise from numerous industries in the country. 

‘License to Sell’ consists of 11 modules, which focus on personal grooming and personal branding, creating a winning attitude, developing confidence, leveraging technology for better prospects, productivity, multitasking and time management, social media for sales, meeting clients and sales presentation skills, handling objections, closing sales techniques, building business relationships and basic finance for sales.

‘License to Sell’ is aimed at developing the soft skills required for sales and enhancing the confidence levels of the sales staff. With a study duration of just 11 weeks, LTS provides a well-rounded education for those who are interested in pursuing a career in sales, and also for those who are ambitious professionals; to enhance their sales skills and to progress further in their careers.  

Commenting on the LTS program, SLIM President Roshan Fernando stated, “Sales has an immense impact on the growth of a business. An ineffective and traditional sales pitch would lower the profits, while an innovative and intensive sales approach would boost up sales. It is therefore, necessary to keep up with the rapidly changing world of marketing to enhance the competency levels of sales professionals and to accelerate the growth of a business.”

“With ‘License to Sell’, we at SLIM offer you an opportunity to develop your skills and embrace innovative sales approaches that would enable you to excel in any market in the world.”

This program was specially designed for sales professionals by combining industry knowledge and marketing strategy.” 

“It is a program much in demand and we are confident that it would definitely help participants contribute in a more productive manner and also possess the ability to maintain a more fruitful relationship with customers to ensure success of their companies,” said SLIM Past President and Advisor to the Business Development Dr. Pradeep Edward said.

“The knowledge that will be imparted to the sales staff through this LTS program will be a platform to successfully climb up the corporate ladder. Sales and marketing are very important aspects in business, and contribute greatly to the success of any organisation. The course is designed to equip them with professional skills in sales, boost their confidence as a sales professional and increase their access to more opportunities in the local and global context”.

SLIM CEO/Executive Director Sanath Senanayake added, “As the pioneer in marketing education in the country, SLIM focuses heavily on providing quality coaching with the latest study material, and maintains very high standards enabling students to deliver exceptional results with value additions.” 

“The educational sessions at SLIM provide a proper guidance for the students to segment and prioritize their careers accordingly. We motivate the students to achieve success in their academic environment by putting their skills into practice.  SLIM provides a platform for the students to grow, build leadership qualities, experience new bonding and plan their future.”

Considering the demand and the requirement in the market for trained sales professionals with exceptional sales skills and exemplary levels of confidence, SLIM launched ‘License to Sell’ to help Sales professionals gain the needed competency levels to compete in the industry. 

SLIM has made its mark in the Marketing fraternity by creating professional marketers through its internationally recognized educational products and training programs. As the National body for marketing in Sri Lanka, SLIM continues its efforts in enhancing the marketing fraternity in the country and providing quality education to future marketers in Sri Lanka.

SLIM is the national body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). 

Internationally, it is affiliated with ESOMAR, the Federation of Marketing Research Industries and is a member of the Asia Marketing Federation, which is affiliated to the World Marketing Association.