HNB Assurance wins Silver at Dragons of Sri Lanka 2025

Friday, 19 September 2025 00:00 - - {{hitsCtrl.values.hits}}

HNB Assurance team receiving Silver Dragons Award

HNB Assurance has bagged a Silver at Dragons of Sri Lanka 2025 Awards for its Virtual Avurudu Village campaign under the Digital Category.

This innovative initiative redefined how traditions can meet technology, turning a beloved cultural festival into an immersive digital experience that struck a chord with a new generation of audiences.

HNB Assurance Executive Director/CEO Lasitha Wimalarathne said, “We are very pleased to receive this Silver Dragon for our Virtual Avurudu Village campaign. At HNB Assurance, we believe in constantly exploring new and innovative ways to connect with people and this campaign was a perfect example of that. By reimagining a traditional celebration in a virtual format, we were able to create an engaging experience that resonated strongly with both younger and wider audiences. My sincere thanks and heartfelt congratulations to all the teams involved in designing and delivering this campaign.”

HNB Assurance Chief Marketing and Customer Experience Officer/General Manager Dinesh Yogaratnam added, “Winning a Silver Dragon this year reinforces the importance of evolving our communication strategies to keep pace with consumer trends. With Virtual Avurudu Village, we not only embraced innovation but also stayed true to our cultural roots by bringing Avurudu festivities to a digital platform. This enabled us to create a unique blend of tradition and technology, opening the door to new audiences while strengthening brand affinity. I’d also like to extend my gratitude to our digital partner, Kites Global, for their contribution in bringing this idea to life.”