Saturday Aug 23, 2025
Saturday Aug 23, 2025
Friday, 22 August 2025 00:00 - - {{hitsCtrl.values.hits}}
The influencer marketing industry continues its rapid evolution, with AI-powered influencers emerging as a game-changing force. The sector’s market size is projected to soar to $ 32.55 billion by the end of 2025, fuelled by advanced AI integration that enhances campaign outcomes and engagement. Within this landscape, the AI influencer segment alone is forecasted to hit $ 1.5 billion, underscoring its growing prominence as a strategic marketing tool for brands worldwide.
Leveraging this momentum, Sri Lankan MarTech companies like Enfection are stepping into the spotlight with innovative AI influencer initiatives. Their recent initiative for one of the world’s leading integrated healthcare solutions companies, is not just about creating conventional influencers; rather, it is about designing hyper-realistic AI avatars who are relatable to the Southeast Asian audience. These AI-generated influencers serve unique marketing functions, such as tailored awareness campaigns compliant with strict pharmaceutical regulations that prohibit direct drug promotion.
In this campaign, the Enfection team created highly realistic AI avatars to personify individuals living with obesity; a key health challenge for many Malaysians. Enfection Head of Creative Technology Irshad Packeer spoke about how these avatars are crafted with lifelike poses and expressions akin to an actual photoshoot, giving each character depth and personality. These “brand heroes” and “patient heroes” populate proxy marketing microsites that communicate awareness about obesity without mentioning specific medicines, thus navigating regulatory constraints while delivering impactful engagement. These AI influencers allow us to educate the audience on health matters without using actual patients, which would violate privacy policies.
This approach enhances brand storytelling and reduces the need for costly physical resources and traditional photoshoots, representing a scalable, resource-efficient model ideally suited for global campaigns. Each AI avatar is designed to resonate authentically with the regional audience, reflecting local ethnicity and cultural nuances to deepen connection.
Enfection Junior Lead of the Client Success team Nisal Jayasinghe said, “By crafting innovative solutions like AI influencer avatars, Sri Lankan firms exemplify how advanced AI tools can be harnessed to drive personalised, compliant and cost-effective brand engagement worldwide.”
This synergy of AI and marketing technology signals a promising new frontier for Sri Lanka’s service exports, opening doors to diversified sectors and reinforcing its growing footprint in the global digital economy.
Additional context highlights that over 80% of marketers are already integrating AI into their workflows by 2025, boosting campaign creativity, precision and analytics. Moreover, AI influencers offer brands scalability, consistency and lower risk compared to traditional influencer marketing, further strengthening their appeal in regulated industries like healthcare.
This is indeed a new chapter for all of us; one where Sri Lanka’s digital innovators are poised to lead on a global scale with AI-crafted influencers that epitomise the future of brand storytelling.
