‘Futurecrafting Digital Sorcery’; SLIM launches DIGIS 2.5

Friday, 6 June 2025 00:04 - - {{hitsCtrl.values.hits}}

The Sri Lanka Institute of Marketing (SLIM) has announced the launch of SLIM DIGIS 2.5, the country’s premier platform recognising innovation and impact in digital marketing.

SLIM DIGIS has firmly established itself as the benchmark for digital excellence in Sri Lanka. This year’s edition embraces a bold new identity under the theme “Futurecrafting Digital Sorcery”, following the overwhelming participation last year, which attracted 265 entries from over 15 industries, this year’s edition is poised for even greater impact.

SLIM President Prof. (Dr.) Dewasiri N. Jayantha said: “SLIM DIGIS continues to evolve with Sri Lanka’s digital ecosystem. This year, we aim to inspire as much as recognise. Marketers today are modern sorcerers blending data, creativity, and technology to enchant audiences and create real transformation.”

SLIM DIGIS 2.5 has expanded its award categories to reflect the growing depth and breadth of digital marketing. Key categories include AI Integration, Digital Creative Content, Performance Marketing, and Ad Tech. New highlights this year are Best Use of Immersive Technologies and Best Use of Data and Predictive Intelligence.

SLIM Vice President – Events Enoch Perera said: “At SLIM DIGIS 2.5, we’re not just celebrating digital excellence—we’re actively shaping its next chapter. With new categories and a bold, future-focused lens, this year’s awards will spotlight the trailblazers redefining how brands engage, perform, and innovate in the digital space.”

SLIM Vice President – Education and Research Dr. Dilhan Sampath Jayatilleke said: “SLIM Digis continues to be a vital platform for recognising digital marketing excellence in Sri Lanka. It not only celebrates innovation but also encourages the industry to push creative and strategic boundaries.” Leading the charge is Project Chairperson Anuk De Silva, who is curating the event with a focus on inspiration, inclusion, and industry advancement. “This year, we’re recognising visionary minds pushing digital boundaries. With DIGIS 2.5, we celebrate how the digital landscape is being reimagined through intelligent insights, immersive storytelling, and boundless innovation,” said De Silva.

Head of Jury Shalendra Mendis said: “The most powerful ideas today are born at the intersection of tech, creativity and bravery. Digis 2.5 will celebrate campaigns that sparked trends, not followed them. Sri Lanka’s boldest digital minds—this is your stage.”

Entries are open until 30 June, with submission guidelines and entry kits available online.

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