From left: Future.i Art and Graphics Gerorge Kinson, Account Lead Shehara Mendis, CEO Herman Somasundaram, Nabco UK Managing Director Trishan Satyadheva, Finance Director Juan-Pierre Adams, Sales and Proposition Director Steve Gell, Modern Expo Managing Director UK and Ireland Vasyl Matviiuk, and Nabco UK Operations Director Ruaan Adams
Serendipity came to the fore in the case of Future.i CEO Herman Somasundaram and Nabco UK Managing Director Trishan Satyadheva whose decades-old friendship as classmates transformed into a strategic business partnership after the two entrepreneurs discussed a business proposition between their organisations.
This encounter resulted in Futuri.i being appointed as the branding and communications agency for Nabco UK, one of the leading independent retail solutions providers in UK and Ireland, which is on an ambitious expansion drive.
Commenting on the dynamic alliance, Nabco UK Managing Director Trishan Satyadheva said: “This is one of the best partnerships we have entered into. From our first project I knew straightaway that Future.i is the right marketing communication agency. Herman and his team understand our vision and they clearly articulate our purpose, and most importantly, they understand our heartbeat. It’s easy to work with a team who understands our business. I am confident that this partnership will flourish for many years.”
The two partners share an intuitive grasp of the other’s aspirations and deliverables, thereby eliminating time wastage. Future.i not only listens and delivers but has observed and analysed how it can best support Nabco UK in its mission of transforming the retail landscape around the world. The two organisations work as one family – bridging cultural and geographical divides between Sri Lanka and the UK, while respecting the others’ unique differences as a role-model partnership.
This thriving partnership has proved highly fruitful at the recent Euroshop 2023, the No. 1 retail trade fair, where Nabco UK won a highly coveted award for best marketing from its supply partner, Modern Expo. Future.i is proud to have worked round the clock to deliver materials for the trade fair in Dusseldorf, Germany, in a timely manner which created a buzz and awareness for Nabco’s presence at the fair.
Thereafter, Nabco UK along with Modern Expo Managing Director UK and Ireland Vasyl Matviiuk presented the same award to Future.i as a token of its appreciation for the agency’s hard work and dedication.
Future.i CEO Herman Somasundaram said: “We don’t always come across clients who are appreciative and value our involvement in their business. Our partnership with Nabco has grown to be a ‘beyond transactional business partnership’. The approach and the outlook of the leadership of Nabco, starting from Trishan, is highly commendable. We are extremely proud that our work has helped Nabco to win the best marketing award.”
The two partnering organisations are looking ahead with optimism to expand this partnership globally to other markets.
Future.i is focused on helping brands tell their stories to the world by creating a presence that engages minds and inspires action, engaging with start-ups, blue-chip and Fortune 500 companies. The company boasts a dynamic team of storytellers, digital strategists, designers, developers, and client ambassadors who are committed to quality offering strategic planning to marketing and advertising. Future.i has evolved by consolidating the digital business with an array of services that offer innovative, cost-effective, integrated marketing and digital communications experiences.